With a bevy of Pop titans readying their respective comebacks for the Fall, Katy Perry is wasting no time kicking off the campaign for her effort ‘Roar’.
Fresh from teasing and titillating with a series of video previews, the Billboard belle revealed the official cover for the single -the first from new album ‘Prism’ – today. Smartly, the artwork was initially only viewable when fans pre-ordered the Dr Luke cut on iTunes:
— Katy Perry (@katyperry) August 8, 2013
As longtime readers will know, we love us a well-planned project here at TGJ and oh is Ms. Perry delivering. Granted her campaign likely boasts many more zero’s than most, the following remains valid: if pushed like a hit, a song will likely become one upon its arrival. It’s a memo we wish more of the folk promoting projects these days will digest.
Anyway, ‘Roar’ arrives August 12th. We’re buzzed. Are you?