Thanks to an album campaign that saw no promotional stone left unturned, Ciara finds herself leading the R&B pack once again this month- enlisted by the multinational force that is Unilever to serve as one of its many ambassadors.
Their product of choice? Degree, the deodorant brand sold as sure ‘Sure’ in the UK.
Now, in cashing in on her reviving stock, the company have called on the ‘Promise’ performer to front their ‘Do More’ initiative, as explained in the promotional piece below!
While you’re here, why not peep Ciara‘s scorching performance of the sizzling ‘DUI‘, penned by ‘Bijoux 22′ vocalist Elijah Blake.
Delivered during her set a Covergirl‘s pre-VMA party last week, her showing took place Brooklyn’s Music Hall of Williamsburg and is now available to enjoy after the jump!