Watch: Ciara Inks New Unilever Deal / Performs Elijah Blake’s ‘DUI’ For ‘Covergirl’

Published: Wednesday 28th Aug 2013 by David

Thanks to an album campaign that saw no promotional stone left unturned, Ciara finds herself leading the R&B pack once again this month- enlisted by the multinational force that is Unilever to serve as one of its many ambassadors.

Their product of choice? Degree, the deodorant brand sold as sure ‘Sure’ in the UK.

Now, in cashing in on her reviving stock, the company have called on the ‘Promise’ performer to front their ‘Do More’ initiative, as explained in the promotional piece below!

While you’re here, why not peep Ciara‘s scorching performance of the sizzling ‘DUI‘, penned by ‘Bijoux 22′ vocalist Elijah Blake.

Delivered during her set a Covergirl‘s pre-VMA party last week, her showing took place Brooklyn’s Music Hall of Williamsburg and is now available to enjoy after the jump!

Your thoughts?

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  1. F*** the navy August 28, 2013

    So i guess i’ll be the 1st to do it……Yasssssssssssss

    • Kevind August 28, 2013

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    I actually feel sorry for this B**** now

    Nobody gives a flying f*** about her album, so she is stuck doing, post-midnight, UK Deodorant Infomercials.



    Even Ke$ha has outsold this t*****’s discography.

    • RIHNAVY August 28, 2013

      Your username + your comment =


    • ?? August 28, 2013

      its not just in UK dumb ass.. hate all u want its still an endorsement for a major company… why do people hate her so much.. its so sad.

    • WTH?! August 28, 2013

      Why are you so hateful? Like she said, “don’t waste life”. Get up and do something besides hating on her, because she has a life and is living it.

  3. blahdeblah August 28, 2013

    Yasss Get dem endorsement deals! Her vocals on dui kinda slayed!

  4. The Boy Toy August 28, 2013

    Chile those vocals are weak as hell. Giving Minnie Mouse tease.

  5. MarinasDiamonds August 28, 2013

    The Famous Ciara coming for those sweaty wigs!

    • Mark111 August 28, 2013

      The FAMOUST…Ciara. And Don’tt forgett itt.

      • WTH?! August 28, 2013

        @ Mark111, no It’s the FAMOUSSSSSSST Ciara, ha!

      • Ballsy August 28, 2013

        lol Let me go watch another MACK video

  6. Lana Del Slay August 28, 2013

    Get money sis.

  7. RIHNAVY August 28, 2013


    F****** FLOP.


    • Lol September 5, 2013

      And if ciara ever and i mean ever gets popular again dont come running back talking about youre a fan because i will expose you.

  8. MCThePlaceToBe August 28, 2013

    Happy for her 2bh.

  9. BabyLove (Loving Queen Nicole) August 28, 2013

    Kelly better take notes.

    • Lovebird (dark horse – prism – 10.22.23) August 28, 2013

      Kelly is too busy twerking for Simon Cowell in order to keep a job.

    • thetruth August 28, 2013


      Take notes on exactly what???? Kelly has 2 major endorsement deals from TW Steel with her own line of watch collection and now Jaguar. She’s serving as a judge on a prime time television show Xfactor and is being featured on 3 major black magazines for the past few months! What exactly does Kelly need to take notes for bcuz Kelly has been making major moves… If anything Ciara needs to take notes!

  10. BeyWhoUWanna August 28, 2013

    This is how you do it. Ciara’s on the come up 2bhonest.

  11. BrunoMartian August 28, 2013

    Does anyone if she took any pictures with Bruno on Sunday?

  12. rih rox((beyonce stealing Nartasha dress)) August 28, 2013

    Who cares????

    • You know me August 28, 2013

      Obviously you do being that you took time to click on the link. f*** outta here!!!

  13. Rihboy August 28, 2013

    A schorching mess….! He is seated on a stool and still sounds weak and tired…..all of those hand gestures still couldnt secure any type of notes…Elijah wasted this song……..i feel so sorry for him!! She cant save herself, writers cant save her, collabs cant save her; she should just quit.

  14. OverdoseOnSorry August 28, 2013

    Meanwhile Kelly is whale watching.

    • Lovebird (dark horse – prism – 10.22.23) August 28, 2013

      She’s still going to see Beyonce in concert? mess. When is she going to concentrate on her non career ass instead of whale watching smh.

  15. Shauwndapooh August 28, 2013

    Oh i thought she got she covergirl deal but she still makin’ money tho…

    • Diamond August 28, 2013

      Lmao! That shot was so necessary. Covergirl would never endorse this fail. Ci-loser will be selling deodorant at next years VMAs. You heard it here first

  16. Lovebird (dark horse – prism – 10.22.23) August 28, 2013

    Yassss Cici, cannot wait to see you on tour.

  17. IV. August 28, 2013

    Take notes on what?! She has X Factor, TW Steel, Jaguar, and working on a special project with Coca-Cola. She’s also been a brand ambassador for Grey Goose, Courvoisier, and Diddy’s female fragrance Empress. I’m sure she isn’t worried about no damn deodorant.

    • thetruth August 28, 2013

      Chillld… thts what Im thinking like wtf is these ppl talking about (Mainly Ciara fans) I feel sorry for these Ciara stans tho; they r so pitiful! Look… I hope Ciara does have a successful career and achieve everything she wants to do but yall really need to leave other artists out of it when it pertains to Ciaras career. Kelly is still the r&b “It” girl so I can see y her fans seem to attack her.

  18. shisha August 28, 2013

    Ciara is so JANET and so is Kelly Rowland loving both of their swagg! KELLY will be on XFACTORUSA and she is the JaguarUSA Ambassador yay! congrats to both ladies!

  19. cake like lady gaga August 28, 2013

    I don’t think that @ROSIE d*** is brave enough to show her face on this post.. @FUTURECIARA and the rest of the C-Squad will drag her stupid!!!!!

    Kiiii at him trying to redeem himself by sucking up to @Shitbird 😀 😀 😀

    • SLAY_HIVE August 28, 2013

      Bxtch quit it! The Z squad cant drag nobody! Being apart of the zsquad is a drag itself! Kiiii

  20. Shauwndapooh August 28, 2013

    Kelly needs to take notes? Ciara needs to hit them first….

    • The Boy Toy August 28, 2013


  21. SLAY_HIVE August 28, 2013

    This bxtch is such a fxckin flop, it’s painful to watch!

    DEATHHHHHHH @ Deodorant infomercial!! Kiiiii is that all the bxtch worth??? Atleast its Degree, ALL men wear it! Kiii

  22. Anne August 28, 2013

    I thought she was performing on the MTV televised preshow. It’s sad that she couldn’t even be a presenter. I don’t know how she stays optimistic saying things like “I’m just getting started and young in the business.” Who is she fooling besides herself?

    • Rihanna killed beyho’s career August 28, 2013

      Rihanna randomly showing up was more relevant than Ci-Error. The camera was on Rihanna the most. Where was Sluira??

  23. Daniel Teflon August 28, 2013

    I say Congradz to Ciara~ if we have nothing nice to say we need not say it so I’m SILENT!!

  24. Rihanna killed beyho’s career August 28, 2013

    How many blow jobs does it take for this t***** to get these deals?

    Did anybody notice my queen showing up at the VMA with fighting cloths. Ready for Ci-Error to give her some lip. And if Ci-Error would have came at queen RiRi Melissa would have handled that t*****, flop ass irrelevant ho.

  25. C-Squad Forever August 28, 2013

    Ciara is an R&B icon. Rihanna is a model, nothing more! Rihanna hates her fans, Ciara loves her fans!

    • Rihanna killed beyho’s career August 28, 2013

      Ci-Error is not an icon!! Rihanna is more iconic than Sluira will ever be. Good Girl Gone Bad slays Sluira’s entire discovery and will be remembered forever. Where is sluira’s impact? He is local and is forgotten already.

      • C-Squad Forever August 28, 2013

        Rihanna hates you! Rihanna hates her fans! She smacks you with microphones and tells you to get the f*** out of the way!

        Ciara is a sweetheart who loves her fans! R&B icon Ci-Ci!

    • thetruth August 28, 2013

      She haven’t even been in the game for 10 years, haven’t broke any type of records, haven’t won multiple awards or even sold tht much.What has she contributed to music to make her an icon? Plzzz explain….

  26. Iconic Cici August 28, 2013

    Slay on queen slay on!

  27. stop! August 28, 2013

    Lord I tried to give her a chance and listen to her sing……..I couldn’t get through it. I stopped listening to it after a few seconds. All the facial and hand movement would make you thing she was killing the song. Her fans in the audience yelling the words to the song sound better then her. smh Maybe her next deal will be selling toilet paper.

  28. Kingstown August 28, 2013

    Weak vocals wack performance tbh.

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