Ever the hustler, ‘Final Goodbye’ entertainer Rihanna has tapped the city of London for the launch of her brand new fragrance this week, eyeing the city’s Selfridges to unleash the scent to the world!
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Taking place at 10 am on September 10th, the launch will see the star arrive at the company’s flagship store to meet fans, who will be able to pick up the fragrance one month later on October 24th.
However, with the demand for the release now sky high, 100 bottles of the fragrance have been made ahead of its release, sure to tease what the rest of the world can expect come its due date!