More details have surfaced about a story we shared days ago regarding Jennifer Lopez‘s highly anticipated return to the music scene. Originally thought to be a trek solely to reignite cooled buzz around the singer’s 10th album, the latest news shows the campaign to be a collaboration with Kohl’s, ABC, and the American Music Awards to launch the “Choose Your Own Black Friday” holiday-themed campaign.
Word has it there are seven (yes you read it right) “Get Jennifer There” commercials in total, but only four will air during the AMA broadcast. More details and the first commercial spot await below:
Via our friends at BBJLo:
“Each spot offers a choice of two different ways for Jennifer to get to the AMAs and America will vote in real-time to decide which path she takes at www.GetJenniferThere.com, or via a hashtag on Twitter. The votes and social conversation will be measured, and America’s choice will air live, in-show. After the last spot airs, Jennifer will perform live on the show!!