While album sales have and will always hold more weight than single sales, the last decade has birthed acts who have seen their singles make quite a pretty profit for their supporting labels- by way of deals that see these companies take a sizeable piece of those artists commercial pies.
So, one doesn’t have to wonder why Peter Edge‘s ‘RCA Records’ now hold Pitbull in high regard, despite his inability to replicate his Hot 100 success story on the Billboard 200.
For, thanks to his Dance dominated discography, the Pop emcee has now seen sales of his single fist pump past the 40 million mark!
In a press release penned to promote the star’s forthcoming ‘Global Warming: Meltdown’ release, RCA revealed:
While some may put his success down to the supposed ‘generic’ nature of his cuts, the fact remains that releasing Dance or ‘chart driven’ material alone doesn’t see one act sell 40 million singles worldwide.
After all, if all it took were David Guetta esque songs to ensure chart glory, many a one hit wonder would find themselves consistently pulling in numbers like these too, riding an EDM wave all the way to the bank.
Alas, they’re not.
For, what Pitbull‘s music lacks in depth, it makes up for in an originality- seasoning his otherwise ‘generic’ jams with a Latin ‘flava’ that’s seen him carve out lucrative lanes that have led him straight to Pop’s promised land!