Recording Industry Faces Campaign Calling On ‘Age Rating System’ For Raunchy Music Videos

In response to a poll which saw four out of five parents say they have caught their children imitating ‘raunchy’ dance moves performed by their favourite entertainers, the campaign group ‘Rewind & Frame’ readies the launch of a movement they hope will see music videos given age ratings to protect their more impressionable viewers.

Full story below…

Tomorrow morning, the organisation will launch a petition and website urging the general public to comment on the images of women they see in music videos, seeking to garner enough support to see the petition bring about an age rating system- labelling music videos with numbers according to how appropriate/inappropriate they are for younger audiences.

On the idea, Justine Roberts of ‘MumsNet’ shared:

“I can’t see any reason why these videos wouldn’t be classified in the way that other forms of media are but the truth is that it won’t be a silver bullet. Technology these days makes it pretty nigh on impossible to stop under-18s viewing and sharing this kind of material so as parents it’s important to talk to them about what’s wrong with it. As a society we need to consider how we’ve got to a situation where misogyny and racism is so commonplace.”

This, just hours before British Prime Minister’s ‘Childhood Advisor’ Claire Perry will present the rating system idea in the House of Commons, arguing in favour of the initiative which she- and Labour MP Stella Creasy– believe will provide a safer environment for those the visuals are targeted at.

She explained:

“One third of girls say they have experienced some sort of sexual harassment at school. Above all, we need to teach our young people to be critical of what is age appropriate and we want them to be critical of these images and these videos of young sexualised women. They need to challenge the view that it is OK.”

So, let us know…

Are you in favour of a new music video age rating system?

 Weigh in below…

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  1. Joey November 10, 2013

    I agree!If they have to have radio versions of songs the same should be for videos. Some of these visuals are too much, and the sexual content is for sexual content sake

    • swedfghujikjiugythdrgsdfyu November 10, 2013

      That’s stupid, Artist shouldn’t have to censor their Art. Parents should be parents and instill what is right and wrong in their child’s head

      • Joey November 10, 2013

        So then there should be no radio edits to songs, no watershed for TV? just show and play what whenever because it should all be the parents responsibility?

        Part of your point is right, but you have to be aware that children do not spend all of their time in the company of parents and that is why especially with visuals that require no sound that they should be censored.
        I have been to shops that play uncensored versions of songs and i have walked out but by then its too late. My children have seen video’s i wouldn’t let them watch whilst on a school trip at the bus stop and Miley’s video playing in a electronic shops window.
        what is your suggestion for my stupid point?

      • Tallb November 10, 2013

        movie directors are also artists but their movies can be classified rated r…why not music videos?

      • ILoveJamesDean November 10, 2013

        you call that ART?

  2. Arie November 10, 2013

    This a good initiative, I hope it works.

  3. rih rox((U mad Bro?))(( stanning for H20’s previous rant)) November 10, 2013

    I couldn’t watch miley’s video due to the nasty saliva… yuck!!

  4. Onika My Queen Other B****** Take A Seat> November 10, 2013

    it won’t work! their delusional.

  5. Sha The Art Of DRAGGINGGGGGG November 10, 2013

    Ummmmmm that’s why there is EXILPCIT on the title of most videos to let them know about the content in the video.They could have YouTube etc verify peoples age for explicit videos ,but you could easily get around it!! PARENTS DO YOUR JOB monitor your kids and set passwords if needed!!!

  6. FutureCIARA November 10, 2013

    Im all for it! I can only imagine how parents must feel.

    Children are growing up to FAST these days, and media is not helping.

    If ‘Video Games’ & ‘Movies’ have to implement parental guidance or age limit restrictions, then so should Music Videos!!!!

  7. xedos November 10, 2013

    People complain when elvis dance like black people.when he perform on tv they did not show from his waist down.this too shall past. These people have too much free time. White people and first world problem.
    They only mad because twerking hit the white neighborhood
    Had it remain in the black community it would never been a problem. white people is good at demonizing other people culture. black people has been twerking since the 90’s and it wasn’t a problem until a white girl did it

    • mead November 10, 2013

      Preach!

    • Dev November 10, 2013

      Its become a problem because she looks so nasty doing it

    • Lucia November 10, 2013

      Twerking since the 90s? We have been gyrating and shaking our hips before we were brought over here in ships. It wasn’t sexual, it was just our culture….but that’s another discussion for another day lol.

    • Guest November 11, 2013

      Xedos, please learn to spell and use capitalization and punctuation properly. In short, get educated: it will do you a world of good. Sincerely, a non-twerking black woman.

  8. Tallb November 10, 2013

    i don’t really see why not? movies have it too…and it’s not just about the s** but also about violence. they don’t air horror movies or sexual movies in the afternoon so explicit music videos shouldn’t be either in my opinion.

  9. TAYLOR SWIFTS NUMBER 1 FAN!!! November 10, 2013

    Oh well Taylor swift’s video’s will be just fine, because she doesn’t need all of this s*** to sell her music..

  10. Rosie November 10, 2013

    Most of my faves won’t need this anyway, their videos are all G/PG-rated pretty much.
    Pretty much only Lana would be affected if that ever happened, but Ride is her most explicit video, and even that isn’t as bad as most pop girls’ videos.

  11. Lucia November 10, 2013

    Although videos weren’t as raunchy when I was a kid, I still had my ways of watching explicit movies like the Players club lol. I also snuck and listened to explicit music. I grew up in a strict religious household and me and my siblings were only “allowed” to watch certain cartoons and listen to gospel music. My point is, kids will find a way to do what they want. Let’s not act like our childhoods were filled with only Barney and cotton candy lol.

    • Guest November 11, 2013

      True…but then parents cannot sit idly by and do nothing either, can they? No society progresses when all forms of restraint is thrown out. It is amazing how little people learn from history. Great empires are rarely brought down by large wars but by the insidious rot within a culture that lacks restraint or moral integrity. And a culture that does nothing to protect the innocence and childhood of its children is one heading in the wrong direction…and fast. Ask the Romans or Greeks…or any other failed civilization.

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