In response to a poll which saw four out of five parents say they have caught their children imitating ‘raunchy’ dance moves performed by their favourite entertainers, the campaign group ‘Rewind & Frame’ readies the launch of a movement they hope will see music videos given age ratings to protect their more impressionable viewers.

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Tomorrow morning, the organisation will launch a petition and website urging the general public to comment on the images of women they see in music videos, seeking to garner enough support to see the petition bring about an age rating system- labelling music videos with numbers according to how appropriate/inappropriate they are for younger audiences.

On the idea, Justine Roberts of ‘MumsNet’ shared:

“I can’t see any reason why these videos wouldn’t be classified in the way that other forms of media are but the truth is that it won’t be a silver bullet. Technology these days makes it pretty nigh on impossible to stop under-18s viewing and sharing this kind of material so as parents it’s important to talk to them about what’s wrong with it. As a society we need to consider how we’ve got to a situation where misogyny and racism is so commonplace.”

This, just hours before British Prime Minister’s ‘Childhood Advisor’ Claire Perry will present the rating system idea in the House of Commons, arguing in favour of the initiative which she- and Labour MP Stella Creasy– believe will provide a safer environment for those the visuals are targeted at.

She explained:

“One third of girls say they have experienced some sort of sexual harassment at school. Above all, we need to teach our young people to be critical of what is age appropriate and we want them to be critical of these images and these videos of young sexualised women. They need to challenge the view that it is OK.”

So, let us know…

Are you in favour of a new music video age rating system?

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