*Pinned: Posts Resume As Normal Below*
Beyonce rocked the music industry moments ago with the release of her fifth studio album – ‘Beyonce’. Yes, you read right…the release!
Billed as a ‘Visual Album’, the 14-track set is available on iTunes now – along with 17 videos!
Peep the shocking press release below, where Beyonce’s video revealation also awaits…
“The self-titled set is the artist’s first visual album. BEYONCÉ is infused with 14 new songs and 17 visually stunning, provocative videos shot around the world from Houston toNew York City to Paris, and Sydney to Rio de Janeiro, all before the album’s release.
“I see music,” says Beyoncé about her decision to create a visual album. “It’s more than just what I hear. When I’m connected to something, I immediately see a visual or a series of images that are tied to a feeling or an emotion, a memory from my childhood, thoughts about life, my dreams or my fantasies. And they’re all connected to the music.”
That the album is available on the day the world is learning about its release is an unprecedented strategic move by the artist to deliver music and visual content directly to her fans when she wants to and how she wants to, with no filter. This unique approach allows music fans to be the first to listen, view, engage and form their own opinions void of any middleman. In the age of social media and an insatiable appetite for direct communication, this is the answer to the question asked over and over again, when is Beyoncé’s next album coming?
“I didn’t want to release my music the way I’ve done it,” she states. “I am bored with that. I feel like I am able to speak directly to my fans. There’s so much that gets between the music, the artist and the fans. I felt like I didn’t want anybody to give the message when my record is coming out. I just want this to come out when it’s ready and from me to my fans.”
Stripped of gimmicks, teasers and marketing campaigns, this project is truly about art before hype.
Starting now, BEYONCÉ is available globally and exclusively on the iTunes Store (www.itunes.com/beyonce).
For an artist who has been the target of leaks, this is a fully designed preventative plan. The album will be offered as a cohesive body of work with every song and every video available all at once for one single purchase.
While not a concept album, the record is designed to be consumed as a comprehensive audio/visual piece from top to bottom. The antithesis of making singles, the visual album is a non-linear journey through the thoughts and visions of Beyoncé.
Manufacturing of physical albums begins today and the double disc CD/DVD will be available at retail in time for the holidays.
Individual songs will be available for purchase on iTunes on December 20th. For now, though…