With a fan base that’s stuck by her through thick and thin and a career that’s seen her reach heights unlikely to be attained by even her strongest of competitors, Britney Spears is without a doubt the most groundbreaking act to debut within the last twenty years.
So, with this fact and her former sales figures in mind, her fans had believed the unveiling of her new album ‘Britney Jean’ would bring it with a promotional campaign worthy of the icon’s star power.
A campaign, that would do everything in its power to ensure pulled in commendable sales at worst and mind blowing digits at best. Alas, these fans received quite the shock when the promotional plan employed to push the album felt too ‘relaxed’ for their liking, doing little to give the project a healthy of chance of rocking the charts.
Now, in an interview with ‘USA Today’, the ‘Don’t Let Me Be The Last To Know’ singer has revealed why she avoided a ‘Born This Way’– like campaign.
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She explained:
“I love what I do, and at this point in my career, I don’t feel like I have anything to prove. I didn’t do much promotion for the new album for that reason. I don’t feel like I have to do every TV show. I just want to perform and inspire people. When I’m tired and I see one of my dancers pick up my part, they inspire me. I think that’s why we’re here, to inspire each other.”