She’s the Pop icon boasting of records even the strongest of her competitors are unlikely to match…ever.
Unfortunately, while that icon status should ensure the performer churns out ‘icon worthy’ material with every release, her latest studio album ‘Britney Jean‘ has seen her deliver what’s undoubtedly her worst LP to date.
Now, one day after its release, the project has welcomed its first week sales predictions, sure to give Camp Britney a reality check that could have been avoided had they sourced better material for the performer.
Our pals over at ‘Breathe Heavy’ report:
“An initial prediction from Hits Daily Double claim “Britney Jean” will sell 115-125k units opening week, possibly placing her at number two on the Billboard 200 next week.
One Direction’s “Midnight Memories” sold 546,000 units opening week and launched them to the top of the charts, meaning their second week will prove pretty strong and most likely steal Brit’s number one.
Don’t fret. “Blackout” is one of (if not THE) best albums of her career and it landed at number two on Billboard in 2007. Britney’s said in many interviews this era it’s about the music for the fans. In other words DGAF about chart positions.
Don’t forget these are initial predictions and may change.”
On one hand, shifting over 100,000 units without delivering a single live performance in the era is commendable and telling of Spears’ ever present hold of the general public.
Alas, these figures aren’t so impressive when one remembers that the release had been teased for over a year and- in what’s most frustrating- rejected a number of applause worthy numbers in favour of cuts that have failed to wow the world.
Indeed, with Spears no longer the performer she once was, the LP’s material had to have been strong enough to sell itself and tickets to her forthcoming Vegas residency.
However, as it stands, we can’t see either venture yielding the results she had been hoping for.
Pretty annoying, considering how many more units/tickets she would have shifted if armed with new cuts akin to ‘Hold It Against Me’, ‘Radar’ and the Pop classic that is ‘Everytime.’