Is R&B Queen Ciara moving on to creative pastures new?
Yes, it has now emerged…announced by the singer during her recent time with Samia Arslane‘s ‘Genlux’ magazine.
No more than a year since the release of her latest LP ‘Ciara‘, the Grammy winning entertainer revealed:
“I’m in the process of making my new album. My inspiration is life and reality. It’s important to express myself musically. I am so connected to who I am now, and I now I want to share pieces of myself with the world.”
However, in being completely honest, one has to wonder if a new album is what Ciara needs at this point.
For, despite the groundbreaking success of ‘Ciara‘s ‘Body Party‘ in R&B’s lane, sales of its supporting album may give Epic‘s ‘big wigs’ serious pause if asked to allocate a fresh budget to a brand new album.
Perhaps, with her ever rising fashion ‘stock’ in mind, the next six months should be used to arm Brand Ciara with the ‘muscle’ she’ll need to launch an era that’d see her reach an audience far bigger than the one she’s currently targeting.
The relevance of the Ustream clip above?
Well, in an age where social media has seen the likes of Azealia Banks‘ become a household name without the benefit of a supporting album, reconnecting with her fans via mediums like the above would be the perfect way to strengthen/add numbers to her core base before the release of a new LP.
Seem trivial? Perhaps. However, if the outlets many a Pop staple turn to for promotion aren’t booking her, the star’s best bet is to take matters into her own hands and force feed herself to the masses digitally.
Think ‘spontaneous’ Ustream sessions.
‘Random’ Twitter responses.
Carefully crafted ‘lifestyle’ oriented ‘Instagram’ snaps.
It’s these things, we posit, that’d buy Ci enough time to craft material and develop a cost-effective roll out, while generating the buzz she’d need to ensure that roll out pays off!