Winning: Rita Ora Lands Lucrative Adidas Originals Deal Ahead Of New Album

Published: Sunday 12th Jan 2014 by Sam

Rita Ora‘s branding hustle knows no bounds.

With just one album under her belt, Roc Nation‘s leading lady continues to prove a magnet for some of the world’s biggest multi-nationals.

Having already landed lucrative endorsement deals with Rimmel, DKNY, and Madonna’s Material Girl, the ‘R.I.P’ singer can now add Adidas to the ever-growing list.

The sports giant has teamed up with the Brit-bred beauty to promote their uber popular “Originals” imprint.

Details after the jump…

News of the partnership came courtesy of Ora on Instagram, who posted the following:


It goes without saying that these deals are putting Ora in prime position to really smash in a major way with her upcoming sophomore effort – which will also dub as her US debut. Exciting times.

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  1. stephy Tha lambily January 12, 2014

    F**** This Big Head B****

  2. the real xoxo January 12, 2014

    This time last year she was poised to replace Rihanna, wow.
    Not even a Rihanna fan, but Rita is trash. Atleast Rih has those pop hits!

  3. FutureCIARA January 12, 2014


  4. NICKI IS QUEEN OTHER B****** TAKE A SEAT January 12, 2014

    I believe she has what it takes to make it.. f*** the rest of you. *flips hair*

  5. rihyeezy January 12, 2014

    Sam you still trying to make this b**** happen? lol

  6. JamesDean January 12, 2014

    Ugh you are soooo mean! Anyways they took it from Teyana and gave it to Rita.. It’s a step up for Adidas…almost!

  7. lio January 12, 2014

    Lol, this flop b**** still fawking for endorsements and promo? She still getting passed around Roc Nation?

  8. lio January 12, 2014

    I wonder why Roc Nation doesn’t support their other female artists and help them get endorsements. I know for a fact that they used Bridget kelly’s promo dollars on Rita Ora for her US debut, until Rita flopped and got pushed back again. Bridget Kellys money was wasted

  9. The truth hurts January 12, 2014

    Ugh! Stop trying to make her ‘happen’ nobody gives a s**t and she looks like a bigger std infected mess by the month

  10. La Perra January 12, 2014

    Sooo… Who’s d*** did she suck for this flop endorsement!?

  11. Queen Brit Brit January 12, 2014

    LOLOLOLOLOLOLOLOLOLOL!!! I love Queen CiCi but a Ciara fan calling Rita a flop? LOLOLOL!! ORA went platinum in the UK, it sold more in that country alone then Ciara’s last three albums did worldwide. Plus she was able to go on tour that sold out. LOLOLOL!!

    Rita still has you flops seething!! Mad cause she’s getting deals effortlessly while you and your favs had to work hard? LOLOLOLOLOL!! Continue seething 😀

  12. OOOH January 12, 2014

    We all know that Rita is f**cking her way into the industry. Her tours do NOT sell out. Her team has to get on twitter and beg for ppl to come to her shows. they give away free tickets and claim to be sold out. Rita has a huge machine backing her unlike REAL talented atists. Anyone can sell if they get their albums discounted like Rita and then shoved down the publics throats. Rita stays in the news, but not for her sh** music

  13. July January 12, 2014

    Everyone in London knows about her sucking di**ck for free. They’ve been calling he rthe w**** of London since she was in high school. Babe i am from London so i know about Rita.. & no1 is checking for her. Ppl only know about her bcoz she got blown up on Twitter.. English KIDS like her, but no one else does. This hype roc nation give this girl is undeserved, her songs are nothing special and her artisty is just as unoriginal. UK people call her the “poor mans rihanna”.

    Rita does Nightclub tours that hold 300 people and her management GIVES away tickets days before. FOH What a basic local flop. From sleeping with songwriters to producers and still getting pushed back album.

  14. rih keeps winning – catch up heuaxih January 12, 2014

    She has had fashion deals before. This is not her 1st. All these deals still wont get her uS radio play. She will flop ( if the album comes out ) She might as well do fashion or reality TV. She is just like Teyana Taylor.

    Rita album and single have been pushed back for a 2rd time; she is not happening in MUISC. This is her career, she might as well embrace it, she is not TOUCHING ICON RiHANNA.

  15. rih keeps winning – catch up heuaxih January 12, 2014

    Oh, this is Teyane Taylors deal? LOL LOL DID the deal ever help Teyana get a hit? Well, it wont help this clone. Read markting books, clones cannot replace the NUMBER1 leader in the game. RIH IS WAY TO POWERFUL FOR a copycat clone to replace. Just liek NO ONE CAN take out Coke

  16. rih keeps winning – catch up heuaxih January 12, 2014

    Her fashion deasl are all payola. Meaning, they are paying brands to in teh same way you pay to get on radio.

    She has no impact and nothing sells out:

    hER DEAL with superga? FLOPPED

    Her fashion deal with DKNY – FLOPPED, so now they are moving her to Perfume

    Her deal with Madonna’s daughter clothing line? FLOP

    This deal with flop too and another bites teh dust. Her sinle has been pushed back for teh 3rd time. TRUST!!!!!!!!!!!!! deal or no deal……….she is GETTING DROPPED. They are just struggling to keep teh 15 mins alive

  17. rih keeps winning – catch up heuaxih January 12, 2014

    Meanwhile Sam,

    Rihanna has smashed on the radio and she has flown to Brazil to shoot for Brazil Vogue. This is teh 1st time a singer has been FLOWN INTO BRAZIL TO SHOOT THE COVER. WOW Beyonce has never shot a Brazil Vogue cover. I though she was huge in Brazil? Damm

  18. li January 12, 2014

    I actually heard from someone in the industry that Jay0z wanted to drop Rita, but he hasn’t because Rita knows too much dirt.

  19. FutureCIARA January 12, 2014

    B**** PUHLEEEEZ @ That Britney Stan..

    Ciara’s First record sold more than anything Rita put out! The b**** is a flop in the US and The UK is still trying to make her happen for 3years now. Its not going to happen!

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