As Kelis continues cooking new album ‘Food’ (due April 22nd), the singer is giving fans an early taste by way of lead single ‘Rumble’.
Produced by Dave Sitek (who also executive produced the entire project), the track was premiered moments ago on Pitch Fork.
A marked departure from the EDM that has defined her discography in recent years, the track re-connects the eclectic songstress with a more organic soulful sound.
Feast on new Kelis after the jump…
Granted the track doesn’t scream “hey, I’m back”, it does – with its sonically soothing sound – highlight why Ms. Rogers has lasted almost 15 years in the industry. Beyond being uber experimental, she is also consistently consistent in serving up quality material.
That said, here’s hoping the album’s remaining cuts cause more of a rumble on first listen. For no other reason than the fact that the industry remains ultra competitive – more soul-filled lane Kelis is now playing in.