It’s here!
The video for ‘Into The Blue’, Kylie Minogue‘s Roc Nation debut, was unwrapped moments ago on VEVO.
Produced by Mark Del Rio and penned by Kelly Shehan (Beyonce, Mary J. Blige), the euphoric cut is the first single to be lifted from the Pop diva’s twelfth studio album ‘Kiss Me Once’ (which arrives March 17th).
Does the LP’s first visual offering deliver? Find out below…
Disappointing.
As much as the song rouses us, approximately nothing happens in the video. It’s quite literally a non-event. Add to that bad grading and camera angles, and it all fizzles quite quickly.
Still, the track itself is remains a winner. Hence, we’re hopeful it smashes when it receives its UK release on March 10th.
Worldwide ‘Blue’ is available to buy now.
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Cute video, something fresh, this is new coming from her, i still think the song is her weakest lead single in years, she looks great + the model is hot.
You would think RocNation would have more of a budget than this video – shot on a Motorola Razor – but guess they gave all that money to Blue Ivy’s wardrobe department this year.
Good Morning Blondie!
She looks good but dont like this kinda music. Cute video tho…
I don´t have a problem with the video, low budget but not bad, still surprising seeing how she is starting a new era with her management. All of her previous vids are bigger. On the other hand I do have a problem with the song, it´s not that bad but sounds like many other things out there, like @s****** said it is her weakest lead single in years. I loved “Aprhodite” so I´m ready to enjoy this new album as a whole though.
@stephy
“Daydream” is flawless dahhhling!
I don’t know her
Dear Roc Nation,
Please use Rita’s budget on your other, better artists.
Maybe they cut her video production budget so that they can add to her promotion, and overall success this era!
Work it out Kylie!
Are you guys kidding me!!
THE VIDEO WAS GREAT, AND I REALLY LIKE THE SONG…
NOTHING WAS WRONG WITH THE VISUAL QUALITY AND THE EDITING WAS OK TOO. THE FASHION IN THE VIDEO WAS ON POINT AS WELL!
SHE LOOKS AND SOUNDS 100X BETTER THAN GRANDMADONNA!
I HOPE ROC NATION DOESNT DROP THE BALL ON HER.
IM PRE-ORDERING #KISSMEONCE NOW!
JESUS u guys do realize that rocnation is not her label just her management they don’t pay for video that the label or the artist job
DWL at GRANDMADONNA, though… can we please get a new pop phenomenon to replace her replacement, Britpop???