The video for ‘Into The Blue’, Kylie Minogue‘s Roc Nation debut, was unwrapped moments ago on VEVO.
Produced by Mark Del Rio and penned by Kelly Shehan (Beyonce, Mary J. Blige), the euphoric cut is the first single to be lifted from the Pop diva’s twelfth studio album ‘Kiss Me Once’ (which arrives March 17th).
Does the LP’s first visual offering deliver? Find out below…
As much as the song rouses us, approximately nothing happens in the video. It’s quite literally a non-event. Add to that bad grading and camera angles, and it all fizzles quite quickly.
Still, the track itself is remains a winner. Hence, we’re hopeful it smashes when it receives its UK release on March 10th.
Worldwide ‘Blue’ is available to buy now.