Sharing a mutual collaborator in Keyshia Cole, rappers Iggy Azalea and Nicki Minaj now find themselves riding high on digital seas this week, reaching milestones set to aid their respective new albums.
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Ranking the most popular artists on YouTube, Vevo, Facebook, Twitter, SoundCloud, Wikipedia, Myspace and Instagram every week, Billboard’s ‘Social 50′ may give Minaj cause to celebrate this evening, thanks to digital moves she made in the last week.
Indeed, in extending her lead as the chart’s most ‘popular’ female rapper of all time by way of data generated by sales, streaming and social media, this week saw her become the greatest gainer on the tally thanks to snaps shared on her personal Instagram page.
One of these, available to peep below…
Enjoying a 40% increase on the chart from the week before, her engagement on the platform (measured by ‘Likes’ to posts) rose by an ego-boosting 421%, kicking electric pink dust in the faces of any who failed to impact the chart’s Top Ten.
Meanwhile, by way of its well received tribute to Amy Heckerling’s ‘Clueless‘, Iggy’s ‘Fancy’ visual speeds the 6 million mark on VEVO, streamed 6,196,454 times since its March 4th arrival.
Coupled with its sales, its streaming figure has helped it to score a #88 peak position on the ‘Billboard Hot 100’, weeks before the April 18th launch of her debut album ‘The New Classic’!