Teaser #2: Rita Ora – ‘I Will Never Let You Down’ Video

Published: Saturday 29th Mar 2014 by Sam

With Monday rapidly approaching, so too is the debut of Rita Ora‘s video for new single ‘I Will Never Let You Down’.

Produced by boyfriend Calvin Harris, the cut is the first to be lifted from the 23-year-old’s upcoming sophomore album – which is being touted as one of Roc Nation’s biggest priorities this year.

Already teased in earnest, Ora keeps the previews coming with another sneak peek.

Check it out after the jump…

Your thoughts?

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Comments 27

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  1. Molly March 29, 2014

    Very pretty girl but i don’t see it for her sorry sam.

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  2. There once was a pimp and his h**…. March 29, 2014


  3. Del Bey March 29, 2014

    ‘I will never ever chart’ is more like it, this b**** needs to be on 120% if she wants to make any waves in America

    • Molly March 29, 2014


  4. e-beats March 29, 2014

    she looks kinda awful in that bts shot. 😀 but…

    the tease is good. it’s got some drive in it.

  5. Revolution March 29, 2014

    The wig is terrible

  6. Mimi carey March 29, 2014

    She always looks so washed up

  7. Dante March 29, 2014

    I really REALLY liked How We Do & RIP… but then Shine Ya Light & Radioactive were just ehh. This sounds like it is going to very generic and “poppy” which makes me sad because i do think she has potential.

  8. Dem Lessors March 29, 2014

    My god they’re wasting even more money on this wannabe. She’s even managed to get the video to première on a big screen in Leicester Square like it’s the Royal Wedding or something. Jay Z’s stop force feeding us Rita Payola! The songs alright but she ain’t ever happening!

  9. ENOUGH ONIKA (NEW & IMPROVED) March 29, 2014


  10. ENOUGH ONIKA (NEW & IMPROVED) March 29, 2014

    Sounds AWFUL as expected. She’s just a no! Across the board, a big N O!

  11. toohotfortv March 29, 2014

    I dont know what you all are talking about. This song sounds like a smash. I wasn’t even here for her last go but It seems she got a new stylist and a bit of a new (and more polished) sound so… kudos to her. I actually think she’s about to blow up . especially with that role in fifty shades increasing her profile. All she needs to do now is put out consistent tracks decent performances and be seen where she needs to be seen (in great fashion) and she is going to do it. Monday hurry up. This is giving me an old school whitney vibe.

  12. FutureCIARA March 29, 2014

    My only advice for her would be that if she wants Americas coins…. She better make us fuckking KNOW IT!!!!!

    Right now she is giving me very basic, generic, Watered down Rihanna with a British accent garbage!!

  13. BEYAWNCE March 29, 2014

    Princess Rihanna Lessor

  14. BEYAWNCE March 29, 2014

    Unfortunately, Roc Nation will let you down B*****

  15. Oh my god March 29, 2014

    I have never commented until I saw someone call her RITA PAYOLA LMFAOOOOO that made my dayyyyy LOOOOLLLLL

    • FutureCIARA March 29, 2014


      You should become a regular babe…. We are lots of fun

  16. Oh my god March 29, 2014

    By the way I met someone who works for her and she HATES it when people call her Rita Whora and she honestly thinks that she worked EXTREMELY HARD to get where she is, like she seriously believes that she’s at the top because she worked her ass off looooool I was dying laughing when her employee told me this he looked like he was gonna kill me!

    • ENOUGH ONIKA (NEW & IMPROVED) March 29, 2014

      Tell your friend to tell her we think she’s lame….and a w****…

  17. Navy Commander March 29, 2014

    Oh is she stealing from beyonce this era too? The teaser is giving me some drunk in love especially with that synthetic blonde wig. She is the true thief

  18. Navy Commander March 29, 2014

    The video looks like diamonds mixed with drunk in love

    Ritheif ora

  19. Kandi Kuntz March 29, 2014

    She is gonna slay!

    • ENOUGH ONIKA (NEW & IMPROVED) March 29, 2014

      The bargain bins at UK Walmatys, yah…

      • ENOUGH ONIKA (NEW & IMPROVED) March 29, 2014


  20. janet1814 March 30, 2014

    I’ve always wondered why she looks so off and I think you hit the nail on the head! She needs to go for a more natural look and stop trying to be so edgy. It doesn’t suit her…

  21. Rita Slays March 30, 2014

    Lmao!! I love it when TGJ readers claim they know somone who knows someone who works for that artist! Wtf do you mean Rita’s employee? She’s not a damn company. Its even more hilarious that you steamed loose bottom queens believe those fake stories and entertain them! I can’t!

    I can’t wait to see the meltdowns when I Will Never Let You Down slays the charts! New style, new dancing, new more mature sound. Rita ain’t playing!

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