New Video: Rita Ora – ‘I Will Never Let You Down’

Published: Monday 31st Mar 2014 by Sam
video-rita-ora-i-will-never-let-you-down

It’s here!

Rita Ora unwrapped the video for brand new single ‘I Will Never Let You Down’ moments ago on VEVO.

Array

Directed by Francesco Carroizini, the clip is the first visual offering from the chart-topper’s second studio album due later this year.

Does it live up to the hype? You be the judge after the jump…

Cute.

Your thoughts?

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  1. Jay Scorpio Navy General March 31, 2014

    A FLOP yesterday… A FLOP today…. A FLOP tomorrow… A FLOP next month…. A FLOP next year!!!!!!!!!!!!!

    LEAVE US!

  2. Great1 March 31, 2014

    Boo they been trying to make her a big star for a minute it’s not working

  3. TRUTH March 31, 2014

    I can’t believe she hyped up this basic ass Iggy Azalea styled video.

  4. JJFan1814 March 31, 2014

    I’ve seen soccer moms doing Zumba performing better choreo than this

    • FutureCIARA March 31, 2014

      #DEAD

      • oh baby(b****** will bow down and deal) March 31, 2014

        The video actually made me like the song!! Good job Rita. Btw,she SLAYS R**** in every department,looks,talent (i.e voice and singing ability),body you name it, the only thing Rih has her beat is great marketing and better producers! Also it’s hard to believe she’s fully white! she looks like a mixed girl!

  5. Mother March 31, 2014

    That video is a non event tbh. Very forgettable, even with those Gwen stefani wannabe dancers. As for the song, the verses are near flawless but the chorus is SO s***.

  6. the sun… March 31, 2014

    …shines. good 😀

  7. rih keeps winning – catch up heuax March 31, 2014

    LOL LOL LOL where all the folks who tough this thing was gonna end rihanna? IS this the video? They called beyonce director and filmed in LA and this is it? RIP video was better; the RIP song is better.

    SAM, even u cannot say anything great about this song or video. LOL LOL I said all along she will FAIL AND I WAS RIGHT. I don’t give a damm about how many mane she f****, she is still getting DROPPED.

  8. FutureCIARA March 31, 2014

    This aint gon cut it!

    Sorry boo!

  9. B. Hill March 31, 2014

    Rita is pretty and can actually sing…unlike Rihanna.

  10. rih keeps winning – catch up heuax March 31, 2014

    AND u cloned CRTFY song and video and both way better. SHE IS SO BAD, HOW DID SHE GET SIGNED? Oh, of course, she gives blow jobs.

  11. BubblePopElectric March 31, 2014

    What is the obsession with wanting to see this Young Woman fail? It seems personal. It’s music people…POP music. It’s supposed to be fun and easy.

    With that said, what a tune! I like this song and video much better than everything else she’s offered thus far. She’s finding a lane and I’m happy for her. I’ll definitely be checking to see what else she has to offer this time around.

    • RoyalKev March 31, 2014

      I noticed that too! Rita is getting quite a beating on this blog for no reason at all. People are bashing her for releasing this track, yet so many other artist could get away with it (Katy, Britney, Miley … just to name a few). It doesn’t matter, half of them will change their minds about the song if it becomes a hit.

  12. rih keeps winning – catch up heuax March 31, 2014

    SOS VS this. LOL LOL When I saw the SOS i knew RIH WAS GONNA TAKE OVER. WHAT IS THIS? This video and song proves she had s** to get signed. No way did they hear her sing, cos if they had a proper audition she would of not got signed. Cos, 6 years later ( 2008 ) LOOK AT HOW CRAPPY SHE IS?

    REMember she tried to get signed in the UK, but everyone turned her down cos she was sack. HER REAL AGE IS 26.

    Jay is such a fool

  13. rih keeps winning – catch up heuax March 31, 2014

    It is cos she and many others came in the game trying to take shots ar RIH RIH making it seem she would END RIH RIH career. Rita ora and her stylist were all on twitter clowning rig and be disrespectful and now look who is the failure.

  14. Super Cisus March 31, 2014

    No originality seen it all before next

  15. JJFan1814 March 31, 2014

    Even Rih is aware or the emulation…

    ‘So what’s the reason for the alleged feud between the two hit singers? According to the insider, Rihanna, 25, isn’t keen on befriending the British performer due to their similar tastes in fashion and music. “Rihanna has never been much of a fan of Rita because her style is so similar and they compete over songs,” said the source, who called the recent deliberate snubs noticeable. “It was awkward because they have the same management team and move in exactly the same circles,” said the insider.’

    But Rih always gets the best of the best regardless.

  16. TINASHE VERSACE March 31, 2014

    Why is Cierror stans here? They have no place to talk. Ciara has been irrelevant ever since her 2008. Now be gone! And I quote QUEEN TINASHE “If you a lame N*gga, you ain’t makin’ no noise”

    Rita Ora, I was actually interested in this but I kinda didn’t like it so much but its still good.

    Tinashe’s music video is still better!!!

    • Super Cisus March 31, 2014

      Tinwho? Ci doesn’t lose sleep over lessors sorry boo boo

      • FutureCIARA March 31, 2014

        Exactly, Tina Who Bittch?

        Maybe she need to stop singing lyrics that are actually self draggs…..

  17. not bad March 31, 2014

    cute song and vid. but she’s gonna have to come hard if she wanna break into the US. too much fluff

  18. TINASHE VERSACE March 31, 2014

    Ooops! lol wrong video. Although that Rick Ross video does relate toCierror being a “Nobody.”

    I hope you all know Sam is trying to protect Ciara’s neck from Tinashe & Mila SLAYAGE J

    • Super Cisus March 31, 2014

      Neither of these hos will impact the industry or chart anywhere. Ciara remains unbothered but u can stay pressed p****

      • Molly March 31, 2014

        That b**** is so bothered by Ciara.

      • FutureCIARA March 31, 2014

        Tina Fey could never!

        And as for Mila, She wants to be Ciara and is actually praising her in her interviews….

        “Naturally, I think I have too much energy. That’s why my mom put me in dance. My attention span is real short. I started dancing around 5. Tap, African, jazz, modern, hip-hop…I really gravitated towards tap and hip-hop more because I could be more aggressive and loose. In ballet you had to be uptight and proper and I couldn’t that. Even though I still love ballet, I just loved hip-hop. That element of entertainment is missing, with the exception of Beyonce and CIARA, who are killing it. There aren’t a lot of artists who are doing it, especially for the ladies.

        Asked about the musical influences besides Prince and Janet Jackson, the songstress reveals:

        My favorite vocalist is Tank. He’s a voice god to me. In my mind I think, ‘What would Tank do?’ I love his voice. I love Beyonce. Her work ethic is crazy. Her entertaining is crazy and she does all of it in heels (laughs). I think she’s dope. Nicki Minaj. I just like people that stand out and entertain. All of the artists I named…they don’t cut any corners. You buy a ticket to their concert and shows and their albums, you’re getting their all. I love John Mayer too. He’s so dope. I love Kanye. I love my Snoop.”

        http:// defpenradio. com/mila-j-praises-beyonce-ciara-and-nicki-minaj-prepping-debut-album

      • the voice March 31, 2014

        this is true… neither of them are strong live performers…

        Look at Tinashe’s youtube videos. She’s a horrible performer

        Rita Ora = boring live performer

        If anyone wll take that Ciara spot will be Zendaya….

        this blog just doesnt hype urban artists anymore so yall dont know about her…. She can DANCE for real… She got that hood swag too……

        CiCi dont want a careerr anyway

      • FutureCIARA March 31, 2014

        Zendaya is cute for what she gives,

        I actually really like her… Ive been known about her, She is the Disney IT girl….

        Im more so looking forward to Zendaya slaying Red Carpets, She is a beautiful girl!

        But she gives me Cassie musically (And not in a good way)

  19. trustory March 31, 2014

    wow …dissapointing.
    firstly she is 26 as am i /no shade
    secondly she definitely has a career in acting and modeling
    her voice is aware as are her looks
    she only famous coz she lightskin /noshade as am i
    this is not her lane…stop wasting people time and money…
    its difficult to win in rihanna shadow….dont end up like kelly rowland….
    silently bow out after the second album…..

  20. Molly March 31, 2014

    Lmao and this is what TGJ hypes up so much smh yall have horrible taste i really hope roc nation is paying you guys to act so delusional.

    Hey bitchh. @SuperCisus

    • Super Cisus March 31, 2014

      Hey boo!!!! I been trying to keep it cute but the girls keep trying me kii. Im so bored with these haters now but how are you boo. I hope all is well

      • Molly March 31, 2014

        lol i feel you these haters are tired with their repetitive shade, Haha but im doing well i missed you lots how are you??

      • Super Cisus March 31, 2014

        Imy too love!!! I have been really good. Busy!! This is my escape from my busy life lol but im glad my b**** is doing well!!! Im so ready for baby cibandz he is gonna be so cuteeeeee<3

      • Molly March 31, 2014

        Awwwwww glad to see your doing good i stay rooting for you sis!! And Yes im so ready for Cici to give birth to that beautiful little boy Im glad Cici isn’t over eating and getting huge while pregnant she still has her nice body with a big baby bump she’s honestly the cutest pregnant woman i’ve ever seen.

      • Super Cisus March 31, 2014

        Thank you boo im always rooting for you too *tears* lol =)
        Yessssss her pregnancy body shits on others normal bodies tbh no shade. Ci glows!!!!

      • Molly March 31, 2014

        Mwah<3 Csquad4life

  21. Molly March 31, 2014

    This b**** won’t ever break into the US with lackluster basic as s*** like this.

  22. trustory March 31, 2014

    lol meant to say her voice is average…. as are her looks

  23. Ahmad March 31, 2014

    I like the song, I liked the video, and I have nothing but support for this young lady. It’s like a breath of fresh air to see females in the industry today who dont have to sing about giving dome in their car just before being jizzed on in order to get noticed…..Keep up the good work rita and stay true to yourself!

    • FutureCIARA March 31, 2014

      Oop, Was that a read?

  24. Lily March 31, 2014

    Sam can’t even say a word cus this shitty video is still sh*tty. Sam you must be ashamed now cus you hyped this sh*t and even called her Hurricane. Hurricane is happening when it sweep this Video down the Atlantic Ocean where no one will hear from her again.

    • Molly March 31, 2014

      hahaha lily you made me spit out my juice.

    • FutureCIARA March 31, 2014

      He saw how everyone dragged the song in the last Rita post, So now he’s hush, and letting the video speak for itself.

      Its a generic mess.

  25. pussyy juice lover March 31, 2014

    Lol she served soccer mom realness with this one. This basic ho would never get to rihanna’s level.

  26. Ahmad March 31, 2014

    @Molly, and @SuperheadCisus, Im sure there are plenty of copies of “Ciara” left on Groupon for you to purchase. Go snag a few copies and help her feed that lil baby.

  27. Molly March 31, 2014

    @AhMad girl just make sure you get this song to atleast chart in the top 10 on bubbling under 100 before you address me.

  28. Ahmad March 31, 2014

    @Molly, I’m not the type to argue back and forth with broke welfarish bums, so you can stop responding please and thanks! 🙂

  29. pussyy juice lover March 31, 2014

    Lol at her jumping around like a 40 year old soccer mom i just cant.

  30. Molly March 31, 2014

    @AhMad Broke? sis you got me confused with yaself babe don’t come for unless i send for you.

  31. FutureCIARA March 31, 2014

    Tina Fey could never!

    And as for Mila, She wants to be Ciara and is actually praising her in her interviews….

    “Naturally, I think I have too much energy. That’s why my mom put me in dance. My attention span is real short. I started dancing around 5. Tap, African, jazz, modern, hip-hop…I really gravitated towards tap and hip-hop more because I could be more aggressive and loose. In ballet you had to be uptight and proper and I couldn’t that. Even though I still love ballet, I just loved hip-hop. That element of entertainment is missing, with the exception of Beyonce and CIARA, who are killing it. There aren’t a lot of artists who are doing it, especially for the ladies.

    Asked about the musical influences besides Prince and Janet Jackson, the songstress reveals:

    My favorite vocalist is Tank. He’s a voice god to me. In my mind I think, ‘What would Tank do?’ I love his voice. I love Beyonce. Her work ethic is crazy. Her entertaining is crazy and she does all of it in heels (laughs). I think she’s dope. Nicki Minaj. I just like people that stand out and entertain. All of the artists I named…they don’t cut any corners. You buy a ticket to their concert and shows and their albums, you’re getting their all. I love John Mayer too. He’s so dope. I love Kanye. I love my Snoop.”

    • the voice March 31, 2014

      Mila J could NEVER be a problem for Ciara anyway… NEVER !

      She got a lil swag but she is not a star…. she is only getting shine b/c her sister is blowing up U.S R&B radio right now

      Jhene bout to kill it tho.

      • FutureCIARA March 31, 2014

        Honestly, Their careers arent going anywhere. They been trying since the early 90’s and they never really peaked!

        Just pretty much been flying under the low radar.

        Its cute for whatever success they have had though, But its not going anywhere

  32. D March 31, 2014

    Can’t lie. This is the least annoying she’s been to me. The song and video are cute. They won’t make her a star but at least it’s not offensive. The melody reminds me of hard out here by lily allen.

  33. ROSEGOLD March 31, 2014

    I have absolutely no desire to watch the video or listen to the song again.

  34. Mark111 March 31, 2014

  35. Trose March 31, 2014

    Sam it’s okay WE ALL KNOW DEF JAM is paying you to shove her down our throats im not mad get ya coinz its a business i get it…unfortunately its not werkn. Even you couldnt support this by ya subtle shade of “cute.” lmaowhile she may get screen time she needs to seriously do sumthn diff to stand out…like urban. Pop is not werkn and lose the blonde hair cause we as the general public still associate with her last attempt to break into the us. No shade. *files nails*

  36. Dev March 31, 2014

    Okay, we can doubt Rhi’s vocals, but Rita looking better than Rihanna? Bish please

  37. There once was a pimp and his h**…. March 31, 2014

    Floppidy flop flop!!!!!!
    #Go away h**

  38. A. March 31, 2014

    thats it??
    I was expecting something really hot, more upbeat and ready to kill the clubs. This is……. boring. Sounds good, but yet boring. Calvin could have done something 10times hotter than this

  39. Dev March 31, 2014

    Okay, i can watch this crap song safe in the knowledge that the vevo views dont attribute to chart positions in the UK… they don’t do they? They wont help her us sales will they?

  40. oh baby(b****** will bow down and deal) March 31, 2014

    The video actually made me like the song!! Good job Rita. Btw,she SLAYS R**** in every department,looks,talent (i.e voice and singing ability),body you name it, the only thing Rih has her beat is great marketing and better producers! Also it’s hard to believe she’s fully white! she looks like a mixed girl!

  41. oh baby(b****** will bow down and deal) March 31, 2014

    @truestory, ummmm Rita was born in 1990! she’s only 23 going on 24 so yeah…

  42. cordelia March 31, 2014

    drunk in love and blow much orr nah??

  43. Laurie Ann Gibson-Knowles March 31, 2014

    Let’s not get amnesia here. This site started the whole Rita/Rihanna beef by saying how she was gonna replace Rihanna. I’m not Rihanna stan but that automatically set Rita up for failure.

    • Mimi Carey March 31, 2014

      Lol Okaay!

    • ABC March 31, 2014

      No lies spotted.

  44. cordelia March 31, 2014

    visually only i.e. the black and white scene

  45. the voice March 31, 2014

    YEP … URBAN MAKING A COMEBACK IN 2014 … JOHN LEGEND & PHARRELL ALREADY MAKING NOISE ON THE CHARTS

    • Mimi Carey March 31, 2014

      Since when was happy urban?

      • the voice March 31, 2014

        U CLEARLY know NOTHING about soul music… Go get u some Curtis Mayfield music chile….

        u prolly think Blurred Lines isnt a soul song either huh? Well it is straight up Marvin Gaye boo…. Do ur homework … please

        Happy is VERY MUCH a soul song. Curtis Mayfield all over again .. Pharell should have gave that one to Usher

    • cordelia March 31, 2014

      are you comparing this trash to john legend and pharrell??

  46. i like her March 31, 2014

    i like her voice but she’s missing that hit !

  47. Mimi Carey March 31, 2014

    Her voice is nice but the song sucks

  48. ABC March 31, 2014

    It sounds like something Jessie J would sing…

  49. Haha March 31, 2014

    She is signed to Roc Nation/ Columbia…

  50. I.D. March 31, 2014

    #FLATLINED

  51. Dem Lessors March 31, 2014

    This b**** is weak. Her attempt at emulating Whitney runs are pathetic. The song has no personality and sounds half like a demo, there’s no build up between the verse, bridge and chorus. Calvin must of gave her a basic beat because he knows she’s only sleeping with him for a hit. I think she should stick to the modelling. I don’t want to be negative but this child hypes herself up when she is basic as f*** just like Gaga! I can’t even comment on that cheap pointless video, just please take a seat!

    • ozzyone March 31, 2014

      Love ur avi 🙂 lol

      • Dem Lessors March 31, 2014

        ty 😛

  52. caribbean native March 31, 2014

    Cant this b**** ever close her frog lips ughhhhhhh

  53. Barb B**** March 31, 2014

    Shes a flop ass b****

  54. Navy Nick March 31, 2014

    GOOD SONG-good singer, nice video…Y do people come on these sites to talk negative, and trash people so much? this world is a trip…IF U DONT LIKE-KEEP IT MOVING!

  55. Rosie March 31, 2014

    Why are they still trying to make her happen? There was and still is literally no hype for this b****.

  56. arba March 31, 2014

    LIE!!!!! BLATANT LIE!!!

  57. Blue Ivy Carter-Rodriguez March 31, 2014

    Why do we waste time on her?

    *leaves post*

    • ozzyone March 31, 2014

      Lol Rota Whora can’t hold a candle to Rihanna and the b**** should stop trying because it’s desperate. TBH, I blame Theifonce’s monkey husband for trying it with his attempts to replacing the queen of roc nation.

  58. ozzyone March 31, 2014

    Lol Rita Whora can’t hold a candle to Rihanna and the b**** should stop trying because it’s desperate. TBH, I blame Theifonce’s monkey ass husband for trying it with his attempts to replacing the queen of roc nation.

  59. Queen BritBrit March 31, 2014

    If this becomes a hit I bet half of you will convert into Ritabots. LOLOLOLOLOLOL!! Y’all love to hate this woman and Sam loves to use that for hits. She gets free promo, he gets hits, and what do y’all get? B*** hurt and upset from behind a screen. Continue to seethe LOLOLOL! This is her best video and her most catchy song yet!

    • FutureCIARA March 31, 2014

      Lies,

      It will just prove that she really does use PAYOLA!!!!

      This is a flop, no matter if it charts

    • Mark111 March 31, 2014

      We get a good laugh. Next question.

  60. BEYAWNCE March 31, 2014

    FLOP. RITA needs some ORAL to make hits

  61. Touché March 31, 2014

    Pitiful. Just pitiful. Pack it up Rita, you’re done.

  62. Rihboy March 31, 2014

    Tbh the song is cute for a summer cut! Timing is bad! But you cant put out teasers and not deliver! The choreography is dry!!! The problem is roc nation is trying to make her a new and updated rihanna, however rihanna has dominated the bad girl aspect already! I thing with her voice capability she should try more of a rnb sound! I think she should work with mike will or dark child and put out a smash urban hit! Pop isnt her thing at all! This video gave me loreal or pantene shampoo commercial’! Even tho i believe she is a rih knock off she is beautiful and as a roc member i do wish her all the best! Because everyone on roc besides rih is literally on life support career status!

  63. Navy Commander March 31, 2014

    Not me I will drag no matter what. And this will never slay anyways

  64. ENOUGH ONIKA (NEW & IMPROVED) March 31, 2014

    FLOP

  65. Mimi Carey March 31, 2014

    She’s a disgusting flop and ugly trashy s*** lessor

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