In the fifteen years since Jennifer Lopez first blazed onto the music scene, the dynamite diva has become a tour de force. From her countless catalogue of classics, to clothing lines, movies, and fragrances, the star – for many – serves the blueprint of what it means to be more than an artist, but to be a brand.
As such, it’s little surprise that Billboard have chosen the singer to receive the highest honor at the upcoming Billboard Music Awards.
The industry juggernaut today revealed that Lopez will be the recipient of the Billboard Icon Award at this year’s ceremony – which takes place on May 18th at the MGM Grand Garden Arena in Las Vegas.
According to the official press announcement, the Icon Award is deemed the BBMA’s ultimate prize as the accolade recognizes lifetime achievement and an artist’s remarkable and enduring contribution to popular music. 44-year-old Lopez becomes the first woman (and fourth artist overall) to be hailed as such, joining past winners Stevie Wonder, Prince, and Neil Diamond.
It was also confirmed that the mom of two will take to the stage to perform new single ‘First Love’, which is lifted from new album ‘A.K.A’ (due June 17th). The singer will also grace the stage to perform with comrade Pitbull to premiere the official anthem of this year’s FIFA World Cup, ‘We Are One (Ole Ola)’.
Speaking on why Lopez was picked for the honor, Larry Klein – produce of the Billboard Music Awards – said:
“Jennifer Lopez is one of the most iconic performers of her generation. We are thrilled to honor her historic career with the 2014 Icon Award and will be on the edge of our seats like everyone else when she takes the stage.”
Congrats! While we certainly feel La Lopez is more deserving than certain others who’ve been christened icons in recent times, it’s clear many will debate her nomination in the run to the show and beyond.
Still, whichever way it’s looked at, it’s a great look for her album campaign.