Times are a-changing over at ‘Epic Records.’
One year removed from Ciara‘s self-titled fifth LP, the singer joins fellow ‘Epic’ acts Sade and Tamar Braxton to welcome the label’s new ‘SVP of Promotion’ Traci Adams.
Why a successful run with Rihanna makes Adams more than qualified for her new role?
Find out below…
In her new role, Adams is responsible for building a presence in the urban space for the label and will now oversee urban, hip-hop and adult contemporary formats. Since joining Epic in 2012 as vp urban promotion, Adams has delivered six No. 1 singles, including the most recent from Atlanta-based artist Future with “Move That Doh.”
Celebrated for her work with Rihanna when she served as national director of promotion at ‘Def Jam’, Adams has now been tasked with overseeing urban, hip-hop and adult contemporary formats, reporting to the label’s Executive Vice President Benny Hough, who shared:
It gives me great pleasure to watch Traci grow into a seasoned executive. She is a strong leader for the urban promotion team, and we are fortunate to be able to cultivate her talents.”
Before getting to work on Ciara’s forthcoming project, Adams explained:
Epic has afforded me the opportunity to grow as an executive, and I’m extremely thankful and humble at the opportunity to continue to do what I enjoy.