It may be a case of “mission accomplished” for rapper Nicki Minaj today, likely to be uttered by the star following the release of her brand new visual piece, ‘Anaconda.‘
Released to support its parent album ‘The Pink Print‘, the single and its raunchy video now seem to be the gifts that keep on giving for all of the Rapper’s material, pushing sales of its predecessors to a number of enviable milestones.
In the space of 24 hours, ‘Anaconda‘s Casper Smart-backed music video has been streamed 20,9311,451 times on ‘VEVO’ alone, guaranteeing it a second week in the Top 40 when its streaming points are added to its sales.
Why we’ve called its release the gift that keeps on giving? Well, one needn’t look any further than the Recording Industry Association of America to find out why, after the company awarded the rapper several new certifications following ‘Conda’s explosive arrival.
Indeed, after watching it surpass global sales of 7.2 million units before its first birthday, Minaj’s 2012 hit ‘Starships’ has now been certified 6x Platinum in the US alone for sales of over 6 million units in the mark, while her ‘Print’-pulled ‘Pills N Potions’ which has now been awarded a Gold certification for sales of 500,000 units moved since May 21st 2014.
Meanwhile, as 2012’s ‘Beez in the Trap‘ braces itself to receive a Platinum shower before its third anniversary, 2010’s ‘Super Bass’ sits on a throne made up of 8 million US units, handing Minaj an 8x Platinum crown as its supporting album ‘Pink Friday’ turns its nose up at her the rapper’s rivals, perhaps feeling itself after learning it sold 3.8 million units worldwide.
This, after moving 1,035,000 in the first month of its release and outselling Rihanna‘s 2010 effort ‘Loud’ in the United States.
Nicki’s success on both a singles and albums tip sees her extend her lead as one of the highest selling rappers (male or female) of all time, and sees her surpass efforts made by ‘She’s a B*tch‘ femcee Missy Elliott, who- despite arguably being the better performer between the two- has been outpaced by Minaj when international sales are thrown into the equation.
In related, critics unimpressed by Nicki’s titillating antics in the ‘Anaconda’ visual may be pleased to learn that UK is to introduce an age-based rating system for music videos that are able to be viewed online.
The scheme’s introduction coincides with changes to the Video Recordings Act, which from October will also require physical music video releases to include age-classification ratings.
“Helping families with children and parenting shouldn’t stop at childbirth,” Prime Minister David Cameron said during a speech at London’s Royal College of GPs in which he announced the pilot scheme.
“To take just one example — bringing up children in an internet age, you are endlessly worried about what they are going to find online… From October, we’re going to help parents protect their children from some of the graphic content in online music videos by working with the British Board of Film Classification, Vevo and YouTube to pilot the age rating of these videos,” Cameron went on to state.