Hailed as the ‘Holy Trinity’ by their respective fan bases, sales and accolades scored by Beyonce, Nicki Minaj and Rihanna make them the most successful artists of African descent in Pop’s current line-up.
Fact, not opinion.
So, it should come as little surprise to anyone that Sunday night’s VMAs saw two of the aforementioned enjoy epic sales boosts following their performances at the event.
Why Nicki Minaj and Beyonce have good cause to celebrate today?
‘Flawless’ victories below…
On Beyonce and her Poison Ivy-inspired Rap sis Nicki, Yahoo reports:
Beyoncé’s performance of every song on Beyoncé, which culminated with Jay Z and their baby daughter handing her the Michael Jackson Video Vanguard Award, pushed the pop superstar’s latest album from Number 40 to Number Seven on iTunes; sales for her “Flawless” and “XO’ singles rose more than 1,200 percent apiece; Minaj’s singles jumped 215 percent; pre-orders for Maroon 5’s upcoming V went up 166 percent; and Sam Smith, Ariana Grande and 5 Seconds of Summer were among the performers with big sales boosts.
The annual VMA bump appears, in the initial few days after the broadcast, to be more pronounced than the one in 2014, when Cyrus pulled off the “Twerk Heard ‘Round the World” and increased sales of her hit “Wrecking Ball” 124 percent, from Number Eight to Number Five, on Billboard’s Digital Songs chart. That may be, in part, because despite the Sunday-night ratings of just 8.3 million, repeat airings pushed the viewership to 13.7 million. (Overall weekly music-sales numbers, reflecting the overall VMA effect on performers, won’t come out via Billboard until mid-next week.)