Winning: Rita Ora Helps DKNY Fragrance Sales Soar 250%

Published: Monday 20th Oct 2014 by Sam
rita-ora-dkny-thatgrapejuice

It appears Rihanna isn’t the only Roc Nation star rocking the fragrance market.

Rising star Rita Ora is making her mark in an uber pronounced way too.

Tapped by designer Donna Karan to front the campaign for DKNY‘s new fragrance MYNY, Ora’s involvement has helped boost sales of the scent by a whopping 250%.

Details below…

The ‘I Will Never Let You Down’ singer was announced as the spokesmodel for the perfume in August, and since then the fragrance has been flying off shelves – with the UK selling three-and-a-half times more than August the previous year.

Now, the scent is expected to sell over 250,000 units by Christmas with the campaign anticipated to be the most successful of DKNY fragrances yet.

Karen, the woman behind the New York label, has hailed Rita’s performance and gushed there exists no one more suited to her brand’s ethos. She said:

If Rita can’t sell it, I don’t know who can.

I think Rita’s a great representative of DKNY. She’s full of life, she’s about what everyone wants to feel – energy. And I find her ageless. She’s like this Energizer Bunny who can wear anything from track shoes to stilettos, DKNY to Donna Karan. I love the girl as a person, too. She walks the talk.” {Source}

With such glowing endorsements from such high-powered entities, we’re excited to see how Rita leverages her branding power against the launch of her new music – which is due to arrive early next year.

Your thoughts?

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  1. FutureCIARA October 20, 2014

    she waging WAR?!!

    • Molly October 20, 2014

      Hey love

      • FutureCIARA October 20, 2014

        Heeey Doll Baby!

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  2. Mimi Carey October 20, 2014

    But where’s her music?

  3. former rihanna stan October 20, 2014

    I was just about to pots this. AND THIS IS WHY SHE GETS ALL THE BIG BRANDS TO ENDORSE HER. THEY know she has star quality. ROC nation is bridging her down. The worst mistake for her was not releasing her album in the USA. The album has good traces like Facemelt and HOT RIGHT NOW, PEOPLE IN THE USA would respected her if she had a body of work they could refer to.

    ANYWAY she is winning. SHE IS KILLING THE FASHION – RIHANNA IS STILL BITING FROM HER. WELL DONE TOP HER. SHE GOES TO RUSSIA FOR A TOUR NEXT WEEK – BOOKING STAGES ALL OVER THE WORLD.

    2015: 2 movies coming acting, not animation
    grateful from the film
    NEW ALBUM
    GLOBAL TOUR
    DKNY DENIM LINE
    AND MORE

    WHAT NOW RIHANNA=?

  4. Molly October 20, 2014

    Girl bye

  5. Aguilera October 20, 2014

    Y’all act like this b**** is some megastar. She’s a joke who pays the paparazzi and blogs. Her music is generic and she’s not that cute.

    • former rihanna stan October 20, 2014

      THAT IS WHERE YOU ARE WORONG. SHE IS MAKING MONEY FOR THE BRANDS. SO your in factual opinion proves nothing. ALSO, SHE IS BIG IN THE UK – HER HOME MARKET.

      SHE IS NO JOKE. SHE ALSO ON TEH COVER OF TEEN VOGUE AND ELLE KOREA. HER ADIDAS LINE SOLD OUT ALL OVER THE WORLD.

      HER LOVE LOVE GENERATES INTEREST…… SHE DATES WAY BETTER MEN THAN RIHANNA.

      AS FOR THE MUSIC. HOT RIGHT NOW, radioactive and face melt as well as rip PROVES SHE CAN DO GOOD MUISC. BUT it is not her fault her LABEL gave her generic tracks. SHE SAID SHE WONT DO THAT FOR NEXT ALBUM

      CUTE? SHE HAS NATURALLY LONG CULRY HAIR, ROUND BOOTY A TAN AND FULL LIPS AND BIG BOOBS – ALL REAL. RIHANAN WISHES SHE LOOKED LIKE THAT. RITA CAN LOOK BLACK, MIXED, LATINA, MORROCA, LEBANESE AND BRAZILAN ALL AT ONCE.

      RIHANNA WISHES SHE COULD PASS FOR BRAZILAN WITH HER FAKE ASS WEAVE AND FLAT B***, large forehead and flat nose.

  6. former rihanna stan October 20, 2014

    EVERYONE IN THE INDUSTRY LOVES RITA. THEY ARE FRIENDS WITH HER even on their days off. THAT IS WHY RIHANNA IS MAD AS HELL., NOT TO MENTION RITA HAS NATURALLY LONG HAIR AND BETTER VOICE AND MORE BOOTY EVEN THOUGH SHE IS WHITE.

    THIS IS WHAT SCARES THE HATERS. EVEN when I used to be a rihanan fan, I picked on RITA COS SHE WAS ATHREAT TO RIHANNA. NOW, I like rita and the world is seeing that she will be HUGE IN HER OWN WAY. RITA WILL SHUT DOWN RIHANNA IN THE WAY KIM K SHUT DOWB PARISH HILTON. RIHANNA ALREADY LOOKES WASHED UP AND FAFED.

    macy say rihanna cologne sold out……they could have had a batch of 40 bottles and calle that sell out. LETS US WAIT FOR THE FINAL SALES TO SEE IF WAS BIG HIT. SELLING OUT means nothing if only 50 bottles were ordered.

    • Dem Lessors October 20, 2014

      Actions speak louder than words. Where’s IWNLYD on the billboard again?

  7. Slay_Hive October 20, 2014

    How does she have more endorsements than Rihanna? lmao

    • tits mcgee October 20, 2014

      The same reason Calvin dumped her.. Using
      her holes to get these deals..

  8. Dem Lessors October 20, 2014

    B u l l s h i t ! If you advertise your product no matter the model you’re going to see an increase in sales. TGJ still thinking she’s Rihanna’s second coming or a younger Beyonce… No!

  9. RunThruRita October 20, 2014

    How does she get all of these endorsements? She’s local as hell. She must have good mouth. Industry h**….

  10. Beysus October 20, 2014

    And this comes after Rihanna releases hers??? This. Is. Hilarious!!!!

  11. NOLIES October 20, 2014

    But can they help her get a hit worldwide? Can they get rid of her h*****? Can they tighten her walls? Can they get the scraped material from Calvin? Can they unbreak Rob’s heart so he wouldn’t be depressed? Can they make her relevant out side of TGJ? I didn’t think so…

  12. IGGY INC October 20, 2014

    I DON’T LIKE HER. SHE DOES WHATEVER SHE CAN FOR ATTENTION. TOO BAD IT DON’T TRANSLATE INTO SALES 🙁

    • BeyRihLiyah October 20, 2014

      you should be the last person talking about sells when iggy flopzelia’s new flop isn’t certified in no country its not even certified in Australia and that’s her turf

  13. You Stupid October 20, 2014

    The delusions of grandeur y’all have for this chick… I give her the same treatment the remnants of filing my fingernails gets… :blowing dust:

  14. CATFISH CAREY October 20, 2014

    I SEE WHAT HER TEAM IS DOING
    MAKING HER A FAMILIAR FACE AND A HOUSEHOLD NAME SO THAT IT’S EASIER FOR HER MUSIC TO SELL WHEN THE TIME COMES

  15. Mark111 October 20, 2014

    Hahahahahahaha. This thing will never pop off. If Jessr J is doing 18k with a top 5 hit, tyis flop will jave the wrost numbers in music history.

    • tits mcgee October 20, 2014

      80% to 20%, it’s true. Looks like official
      letterhead, some of the people featured
      have confirmed they worked with Rih,
      and this being circulated on a lot of the
      urban blogs.

  16. tits mcgee October 20, 2014

    What she say? Rita has energy to phuck and
    suck, like a bunny? I got bored halfway through
    this PR schlock…Zzzzz

    #I’mSleep
    #FuckinForFashionDeals

  17. Rihboy October 20, 2014

    Dl u is a lucrative brand and have done well with or without her. The or stunts are getting ridiculous. She can’t even sell her music! What her main job is!? Bye Rita.

  18. @Matt_Phoenixx October 20, 2014

    Who is this?

  19. whaaat? October 20, 2014

    WHen is her CD coming out tho. Is she gonna get dropped like Alexis Jrodan and Bridget Kelly??
    J. Cole had to beg Roc Nation for a release date but at least he sells albums.

    Anyway, at least she can make money from her endorsements. I wish Keri Hilson and Ciara had fragrances and I need CiCi to make a shoe collection but she is so lazy tho.

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