The Band Aid 30 remake of ‘Do They Know It’s Christmas’ has been the subject of much debate since its recording over the weekend.
Indeed, for all the praise showered on the 2014 version of the track (which was first released in 1984), there has also been many who’ve branded it unnecessary and even culturally insensitive.
However, despite the back and forth, sales of the charity single (which aims to raise money for the Ebola relief effort in Africa) have proven phenomenal.
More on the success of the Rita Ora, One Direction, Emeli Sande, Sam Smith, and Bono fronted track below…
According to Official Charts, the Bob Geldof production, which went on sale yesterday, has sold a whopping 201,000 copies in just 24 hours.
The feat sees the track, in the space of one day, become the fastest selling single of the year in the UK.
Interestingly, it also means the the 2014 incarnation of the song slightly bests the out-of-the-gate launch of the 1984 original, which sold an estimated 200,000 copies within its initial two days on sale. The 20th anniversary re-issue, released in 2004, shifted 297,000 units first week.
Granted we wholly see where some folk’s complaints stem from (see: the track’s ethnocentric depiction of Africa), the sentiment of the campaign feels to be in the right place. As such, kudos.