Beyonce‘s surprise release of the video for new song ‘7/11’ almost broke the internet last week. And now it appears the Detail produced track is set to be become King B’s next chart hit.
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Today brought with it the Platinum Edition re-release of the singer’s mega-selling self-titled album, which ‘7/11’ sits on as one of two new songs.
With the cut available as a standalone purchase, it’s rocketed to #9 on the strength of its accompanying visual. The album re-issue is holding firm at #2.
And while one should act with caution before christening ‘7’ a hit, when triangulating its video streams (which have reached 20 million in three days), its radio add date tomorrow, and digital sales, it very well looks as if that’s the territory it’s heading toward.
What’s more, with the star’s team smartly choosing to place the entire album on Spotify for streaming (a genius move in light of recent changes to the Billboard album count), ‘7/11’s prospects look ultra bright.