Last week brought with it the chart hurricane that has been Taylor Swift’s ‘1989’.
Arriving just one week after it was revealed that no album released this year had achieved Platinum status in the US, the ‘Shake It Off’ led set managed to change that in the space of seven days after selling a whopping 1.2 million copies.
However, a new report by The Guardian has revealed shocking details about the LP’s sales that will be sure to set tongues a’wagging.
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According to the number crunchers at the British broadsheet, ‘1989’ exceeds the combined sales of albums at #2-#107 on the Billboard 200.
The incredible feat is rendered even more jaw-dropping when it’s paired with the fact that Swift’s numbers account for 22% of the 5.8 million albums sold in total Stateside last week.
It goes without saying that the project’s performance re-affirms the 25-year-old as a bonafide sales force. We just hope it helps remind the industry that folk will still buy music – if given ample reason to. In Swift’s case, we feel it’s more hype over substance, but that’s inconsequential. She’s selling, point, blank, period, which means others can too. The “powers that be” are simply tasked with delivering unique enough music, concepts, and roll-outs to massage the masses into parting with their cash.