A carefully calculated campaign has seen Nick Jonas jump from from former boyband-er to one of Pop-Urban’s fastest rising solo stars.
Beyond an array of body-baring photoshoots, the main vehicle for the transformation has been the 22-year-old’s delicious new single ‘Jealous’.
A Billboard hit, the blazing number (lifted from Jonas’ self titled debut, due November 11th) has thus far peaked at #27 on the Hot 100, and in a bid to help the track bolt ever higher, a new remix with R&B star Tinashe has been serviced to radio today.
Take a listen below…
Yes, yes, and yes!
‘Jealous’ was already an almighty bop and teaming with Tinashe was a stroke of genius.
Sonically, her voice melts and penetrates the production in such a titillating way. While from a marketing/radio standpoint, it’ll help further endear the track to the Urban audience.