For, in a move that may overshadow 50 Cent‘s success with Vitamin Water, Diddy has teamed up with the actor Mark Walhberg to push Aquahydrate, a water company they no doubt hope will pour millions into their respective brands.
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Crediting the water for helping him regain strength following his gruelling role in ‘The Fighter‘, Wahlberg felt so strongly about Aquahydrate that he decided to invest in it, calling on Diddy and and the billionaire Ron Bukle to follow suit.
The rest, as they say is history, and today sees Mark and Diddy stand as the drink’s proud owners, calling on Coca-Cola’s Hal Kravitz to serve as its CEO after the company picked up 50 Cent’s Vitamin Water for a reported $100 million.
On his new move, Diddy shared:
I’m a fan of what 50 Cent and Vitaminwater … have been able to do, but I didn’t get into this to follow in their footsteps. I want to go on whatever path we have for ourselves.