True to revolutionary form, legendary pop icon Madonna is taking to yet another unconventional mean to promote her musical endeavors. Lending popular messaging app Snapchat the green light to premiere the music video for ‘Living For Love,’ the first official single from her new album ‘Rebel Heart,’ the tune’s supporting visual can be found on the app’s ‘Snap Channel’ for fans’ viewing pleasure.
Hopefully redirecting what has to date been a rocky road for the singer’s latest era, the video was directed by French twosome Julien Choquart and Camille Hirigoyen and surfaces just days before the diva is due to render a live performance of its accompanying track at the 57th Annual Grammy Awards, live on February 8th and the Brit Awards on February 25th.
It all awaits below:
With a reported 200 million users,the Snapchat roll-out is certainly innovative.
As for the video itself, we approve. Wholly. Do you?