“Behind every great man there is a great woman.”
If the aphorism above is anything to go by, Hip-Hop mogul Jay Z is in luck.
For, he’s assembled four of music’s greatest women to support him in his latest business venture, securing their support at a secret meeting held at a remote event space in Pasadena.
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Days before this year’s Grammy Awards, Jay arrived at Los Angeles’ The Fig House to chair a meeting designed to help him in his bid to crush “crass commercialisation” with Aspiro, the Swedish music streaming service he recently purchased for $54 million.
There, Beyonce, Madonna, Nicki Minaj & Rihanna joined two members of Daft Punk, Kanye West, Jack White and Coldplay‘s Chris Martin to share their thoughts on the venture and weigh in on the current state of music streaming with the ‘Blueprint’ creator.
Jay’s purchase was confirmed by the company’s stake holders last week, and now sees him forced to compete with the likes of Spotify and Beats Music, giants in the field the rapper now finds himself playing in.
Indeed, 2014’s third quarter saw Aspiro’s music streaming service WiMP reveal that it had 512,000 paying users, currently unable to match the 15 million paying users Spotify could boast of having by the end of January 2015.
Industry insiders reveal that the service (now named TidalHifi) will need major investments if it is to compete with the aforementioned companies, hence his decision to harvest support from the ladies.