Tinashe is playing no games with her plan for superstardom.
The singer has unwrapped the video for ‘Bated Breath’ from her debut album ‘Aquarius’ and revealed that she financed it herself.
Speaking to W about the six hour shoot, the 22-year-old said:
“It wasn’t a big production or anything.
The label didn’t finance the video, so she decided to take things into her own hands. “I don’t like to sit around waiting for people to do things for me. So when I know my label’s not going to produce music videos, I’ll either make them myself or I’ll find people that I think are cool and reach out to them directly. I’m like, ‘F*ck it. I’ll just do it.’”
The singer describes the Stephen Garnett visual, which was shot in the Mojave Desert, as “grungier” than past efforts.
Check it out below…
No. Just no.
This is the second consecutive video where there’s been a deliberate deviation from what the masses want – which is more ‘2 On’ esque songs, visuals, and choreography.
We’re all for artistic versatility and ultimately dig her album for that. However, at such an early stage in the game, it’s about supply and demand and it’s clear no one, no where asked for a near-nine-minute video of randomness in a desert. Especially when she has a blazing single impacting radio in the form of ‘All Hands On Deck’.
Needless to say, the video for the latter needs to arrive pronto.