Today’s From The Vault comes courtesy of Ciara and her T-Pain assisted jam ‘Go Girl’.
Released at the end of Summer 2008, the track was produced by the King of Autotune who was also featured on the track. It was announced as the lead single of Ciara’s then upcoming LP ‘Fantasy Ride.’ Sadly, it didn’t live up to the beauty’s previous charts credentials, and spent a sole week on the Billboard Hot 100 at #78. It fared better on the R&B/Hip-Hop tally where it reached the 26th position.
Still, because of the single’s so-so performance, it was deemed a “buzz single” and was replaced as the official first single by the Justin Timberlake-assisted ‘Love Sex Magic’ the subsequent year.
Still, it’s not always about numbers. A point highlighted by the track’s impeccable video.
Melina Matsoukas directed the edgy visual which pictured CiCi as a naughty secretary as well as a bionic woman. Evidently, with this being a visual to a Ciara upbeat track, choreography was a focal point and as always, the performer pushed the envelope with slick and precise dancing. Beyond the execution, the actual moves were both creative and intricate and further cemented Ci as a performing force.
Say what folk will about the singer, but throughout her decade plus career she has blessed the industry with some of the most compelling music visuals in the “Pop” arena. No matter the budget attached to them, whether over-the-top or understated, she and her creative team have the uncanny ability to consistently come up with entertaining videos which are rich in replay value. From ‘Goodies’ and ‘Work’ to ‘Body Party’ and ‘I Bet,’ Ciara is the example of an artist actually working on their craft and still as hungry – if not more – than when they burst into the scene. A trait we have the utmost respect for.
You Go, Girl! Pun intended.