Beyonce is all about her business.
Indeed, when not blazing stages, the superstar singer is making waves with pronounced power plays – particularly in the realms of entertainment, fashion, and charity.
Her latest endeavour, though, centers on her touring – something for which she has become renown for over the last decade.
According to The Hollywood Reporter, the ‘Drunk In Love’ diva has departed ICM Partners and signed a lucrative new deal with the Creative Arts Agency (CAA) who will now rep her live performance business. [ICM will continue to rep the 33-year-old’s acting endeavours]
The inner-workings of the deal remain under-wraps, although many are wondering aloud if the move is the precursor to an imminent new live run. Also, there’s suggestion the partnership could impact the way the star tours moving forward (namely more stadiums over arenas) – although this has yet to be confirmed.
Bey’s 2014 ‘On the Run’ stadium trek with husband Jay Z grossed more than $100 million in ticket sales over 19 North American stadium dates. Her 2013-14 ‘Mrs Carter World Tour’ generated over $200 million.