After a slew of under-performing singles, it’s surprising that an iota of hype still exists for Rihanna‘s serially delayed eighth album.
Nonetheless, producers involved with the project are attempting to resuscitate interest with morsels of new material.
The latest is ‘Body Party’ creator Mike Will Made It.
Taking to Twitter moments ago, he shared a preview of a song set to feature on LP – which, at this point, may as well be titled ‘Snippets & Setbacks.’
In any case, check it out below…
— Mike WiLL Made-It (@MikeWiLLMadeIt) July 20, 2015
Meh. Isn’t this the same song Ms. Fenty failed to create buzz with when teasing back in December?
On a more positive note, its implied placement on the album suggests that maybe just maybe the LP wasn’t scrapped in its entirety – as alluded to by insiders.
Still, the whole campaign remains the muckiest of messes and, at this point, we’re not sure it’s salvageable. At least not in the sense of delivering the sales hoped for. Perhaps, it’s best to just release this project, establish at least one successful angle (i.e. a tour), and push right onto the next McAlbum.