Is Ciara onto a winner with new single ‘Dance Like We’re Making Love’? If the streams of its newly unleashed video are anything to go by, the answer could very well be “yes.”
Directed by Dave Meyers (whose credits include Britney Spears, Pink, and Janet Jackson), the steamy visual for the ‘Jackie’ jam has amassed 3 million views in just over three days.
The impressive feat earns ‘Dance’ the honor of becoming the fastest watched CiCi video in the VEVO era. Additionally, it positions the Dr. Luke cut in a solid position to premiere on the Billboard Hot 100 on next week’s count.
Congratulations are no doubt in order.
Context is everything. Let’s be frank; Ciara – from a charts perspective – plays in the R&B lane. As such, when viewing the numbers with this lens, it (should) quickly become apparent that most of her peers aren’t commanding attention at this rate nor are they being showered with the same flavor of praise heaped on Ms. Harris following the video’s debut.
We’re hopeful that an infallible strategy has been put in place to ensure the song at least facet of success – whether that be “winning” virally, on the Billboard R&B charts, the Hot 100. Or better yet all!
We’d love to see TV performances, a radio tour, and the like. Because, with the right push, ‘Dance’ could become a signature hit for Ciara.
For now, though, we’ll continue to marvel at the seismic slayage of the video.