Trey Songz is in a celebratory mood.
The R&B crooner is now officially a decade deep into his music career. For, as his supporters will recall, his debut album ‘I Gotta Make It’ was released on July 26th 2005.
To mark the occasion, the 30-year-old has released a video message to fans.
Check it out below and find out why we’re not so sure there’s much to make noise about…
Not to rain on Trey’s parade, but this only serves to remind us of the multitude of missteps he’s taken – especially over the last few years.
Let’s briefly journey back to 2009.
Chris Brown had essentially punched himself out of the game following “the incident,” essentially leaving a vacancy open for a new R&B prince.
As if by magic, Trey – who had steadily been building a name for himself – dropped his aptly titled third album ‘Ready’ and solidified himself as an Urban force – birthing hit after R&B hit. Even an ill-advised war of words with the genre’s King R. Kelly couldn’t quell the flames of Songz’s blazing ascend.
Fast forward six years and it’s disheartening to observe a worrying stagnancy in the “Trigga” brand; a stagnancy that has begun to impact the singer commercially. Musically, he’s been rehashing the ‘Ready’ sound with varying degrees of success; a practice we’ve always found puzzling given that that album was more catchy than it was groundbreaking.
With Trey, it’s not just a lack of evolution, it’s the regression that alerts us most.
Indeed, if adamant to continue singing about sex, thots, and bedrocks, surely there are more creative ways to do so than the (still) nauseating ‘Two Reasons’ or the banal ‘Na Na’?
Longevity is great, but impact is greater; yet the latter is something Trey seems unequipped to achieve on his current trajectory.
From where we’re standing, he’d be smart to grab a pen and pad and study the diversity of R. Kelly’s discography. Because, harsh as it may sound, the reality is that Trigga has rivals whose careers have been more interesting in ten months than his career has been in ten years.
It’s time for a change.