‘What Do You Mean?‘ is the name of Justin Bieber‘s new single and he’s going to great lengths to promote it.

That’s right, eager to make sure that the song doesn’t tank when it drops on August 28th the entertainer has enlisted a number of his celebrity pals to push and promote the number on social media.

Who he called to join his promo party? Ariana Grande, Big Sean and Ed Sheeran to name a few.

Now peep snaps of him during a recent interview with the ‘Elvis Duran Z100 Morning Show‘ where he touched down to discuss the jam and its parent album which is set for release on the date announced here.

Photo credit: Getty images.

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