TIDAL may have tanked but it seems that it’ll take far more than to rain on Jay Z and Beyonce‘s parade.
Why? The couple have welcomed the release of the former’s brand new champagne.
Expensive details below…
Armand de Brignac’s “Ace of Spades” is a Jay-backed champagne which is being sold for $760 and finds its way to the world to join the long list of products the couple have launched since their respective debut albums.
Sound pricey? That’s because it is, designed to rival Louis Roederer’s expensive Cristal champagne which was endorsed by Jay until he stepped out to call the company behind it racist in 2006.
Its managing director Frederic Rouzaud slammed Hip-Hop’s affinity with the beverage with the statement below in an interview with ‘The Economist.’
We can’t forbid people from buying it. I’m sure Dom Perignon or Krug would be delighted to have their business.
The ‘Big Pimpin’ lyricist responded with:
It has come to my attention that the managing director of Cristal, Frederic Rouzaud, views the ‘hip-hop’ culture as ‘unwelcome attention.’
I view his comments as racist and will no longer support any of his products through any of my various brands, including the 40/40 Club, nor in my personal life. Louis Roederer would not have existed since 1776 without being totally open and tolerant to all forms of culture and art, including the most recent musical and fashion styles which – like hiphop – keep us in touch with modernity.
His “split” with Cristal would go on to inspire him to throw his support behind Brignac and releases ‘Spades.’