After drumming up buzz for her long-awaited return with a #tringle (trio of singles), pint-sized powerhouse Jojo is making big moves toward a screen near you courtesy of new music video for ‘When Love Hurts.’
Dropping Monday, September 28th, the singer/songwriter took to Instagram to share her excitement:
“#WHENLOVEHURTS VIDEO premieres on @MTV & will be playing on #MTVHits Monday 9/28 Every Hour On The Muthaf*ckin Hour!!!”
Needless to say, we share the sentiment. Tuck in below to see the clip’s sneak peek:
!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!#WHENLOVEHURTS VIDEO premieres on @MTV & will be playing on #MTVHits Monday 9/28 Every Hour On The Muthafuckin Hour!!! Okaaaaaay?! Let’s go. Here’s a lil clip of me in a warehouse caught up in the rapture of my feels… ????☔️ Monday. September 28th. We juuuuust gettin started… ????????????
As ever, keep it locked to That Grape Juice for your first full view of the forthcoming visual.
I’m excited Jojo is back. Honestly she’s more talented than 90% of anyone out (mainstream) so she just needs to make some steam and she will be fine
jojo? where she in the picture. i know her tho. 🙂
I think it has the potential to be a good step for her, but I strongly feel like her best material comes from the music that remains mostly unreleased. “The Other Chick” and “Beautiful Distraction” are two examples of songs that are full of artistry and style. I don’t get the same vibe from the tringle JoJo released for this new project. I remember JoJo basically telling her fans on Twitter to forget about “The Other Chick”, but I can’t tell you how many times I still blast that song and watch the behind-the-scenes video. If anyone wants to see the fire and power that defines JoJo’s talent, it’s all in that video clip. JoJo is better than what I’m seeing right now.
Why they pushing their money to promote the weakest song of the three? Save my Soul is fire and should be the priority here..
Looks like the ‘Mine’ video, which wasn’t my cup of tea. JoJo’s version looks like it might have some good choreography and shapes to it.
So how are they going to promote her with Tori Kelly struggling but has Scooter Braun? How many white girls with big voices gonna make it to the top? They are rather boring to me. Ready for some real brown girls to slay again.
We had it made with these girls in the 90s. 🙁
She better belt her little heart away and I pray this girl gets a break. Her comeback could be great but there is something missing. She has the s** appeal and the voice… Idk what’s missing.