On the strength of her new material, Fleur East is heading in one direction – to the top!
The masses were first introduced to the Londoner last year when she wowed weekly on The X Factor UK. After placing second, the sassy talent was snapped up by Simon Cowell’s SyCo and has been steadily crafting her debut album since. By no means standard-fare, the project has been pieced together by an All-Star line-up of producers, including Rodney ‘Darkchild’ Jerkins, TMS, Wayne Hector, Electric, and Pop N’ Oak.
With lead single ’Sax’ set for release later this month, That Grape Juice were invited to hear select tracks from its housing LP. And let’s just say folk will not be disappointed.
Find out what Fleur is gearing up to unleash after the jump…
TGJ were played four exclusive tracks, each of which are confirmed to appear on the as yet untitled album.
As X Factor “moments” go, few can rival Fleur’s breakout performance of ‘Uptown Funk.’ Smartly, then, she has cooked up her own take on the sound with the deliciously addictive ’Sax.’
Big, booming, and busy, the Electric cut (which was co-written by East) features funkified production and ample swagger to match. Heavy on the metaphors, the track showcases a flirty Fleur throwing down the gauntlet to a potential bae. She belts “if you wanna hear me sing, you better play that Sax.” A seismic saxophone rift follows; one that sounds much fuller and more robust than those featured on some of this Summer’s big hits. A subtle, but positively impactful point of difference.
The pre-chorus sees the singer chant “baby, baby I’ve been waiting for someone to blow my mind”…and blow our minds she does.
A certified smash!
This dynamite uptempo fuses the omnipresent synth sound of 80’s with a markedly modern knock. The end result? A sure-fire single.
Catchy and laced with multiple hooks, the track (which was produced by Julian Bunetta) is drenched in attitude and again draws on a myriad of similes and metaphors to set Fleur’s sensual agenda.
If there was any doubt about whether Ms. East is ready get her sexy on, it’s dashed when she confidently coos “would you take me home or would you leave me in this club alone.”
Elsewhere she sings, “I look delicious;” fitting as the track sounds so too!
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At this junction, it’s become more than apparent that uptempo is the lane Fleur aims to rule and reside in.
Yet, on this track she proves she is also able to be versatile within said sound.
Dipped in island spice, the infectious production – courtesy of Electric – presents a fresh take on a “love song.” Indeed, instead of being sappy or soggy, the track is danceable and should have many whining their waists.
Easily the most unique sounding song of the quad, the track sees Fleur slow things down – without losing any of the sass so effortlessly present in the previous cuts.
Slick and laid back, this emanates an air of “throwback.” Not to times of distant past, but more so a polished take on early Fugees material.
The rich, creamy production sets a blazing backdrop for East’s bedroom ambition, which she doesn’t shy away from letting the listener know. She sings “My bedroom is one hour away. Call…the…taxi.”
Again, hook-heavy, engaging, and a compelling listen. The spoken word French section defines fierce!
For all the critique levelled against shows such as the X Factor, its discovery of talent with superstar potential cannot be denied. Fleur serving as the latest example.
The songs played present her as both confident and current. What’s more, they have all clearly been crafted with choreography in mind, which itself excites us in earnest.
We’re officially buzzed about what’s to come and are as good as certain that you will be too!
‘Sax’ hits iTunes and all digital retailers on October 23rd