Kelly Rowland‘s lengthy list of endorsements continues to grow.
The R&B blazer has just been unveiled as the face of the Seagram’s Escapes beverage and will front a major campaign in support of her new role from early next year.
Per a new press release, it’s been announced that from early 2016 the solo Grammy winner will be introducing her signature flavors from Seagram’s Escapes and will be appearing in the brands’ print, television and radio advertising, public relations work and on their social media platforms.
Ms. Kelly will also be lending her musical talents to Seagram’s Escapes, creating a “charismatic single” that will be featured across all promotional platforms.
Jennifer McCauley-Topor, Seagram’s Associate Brand Director said of the partnership:
“What makes Kelly such a great fit for Seagram’s Escapes is that while she is a celebrity musician, actress and global style icon, her friendly, sincere and approachable personality is extremely relatable. She is an inspiration to women proving that ‘you can have it all.
We are beyond thrilled to announce our partnership with Kelly Rowland, she is perfectly aligned with the Seagram’s Escapes brand personality and values.”
Rowland herself added:
“I’m so excited to be teaming up with Seagram’s Escapes. The wide variety of flavors are a reflection of my lifestyle – refreshing, fun, creative, varied, inspired and, of course, colorful. Seagram’s Escapes are great when I have a quick moment to just relax.”
The news comes as Kelly – who, over the last year, has fronted campaigns for the likes of Dreft and Claritin – commences production on her new BET talent search ‘Chasing Destiny,’ as well recording her new “uptempo” album.