It’s finally time!
After a delay of over two years, Rihanna has officially announced her long-awaited new album.
Taking to Instagram moments ago, the model surprised what’s left of her fanbase by revealing that the project – her eighth studio effort – is titled ‘ANTI.’
She shared its front and back covers (which feature the star as a baby) with the announcement.
Check them out below!
‘ANTI’ front cover
‘ANTI’ back cover
No other details were paired with the announcement beyond a declaration that it’s “coming soon.”
Rihanna followed the cover and title roll-out with the following…
Team Rih will be hoping the official news helps mop up the mess that has been the campaign thus far.
Preceded by three under-performing singles and colossal confusion, buzz for the LP – which was codenamed ‘R8’ – had all but evaporated.
Will the 27-year-old be able to reignite her once blazing fire? That really is “the” question at this point.
Editor’s Note: Yours truly is almost certain Ms. Fenty will attempt to make this her Mrs. Carter “moment” and will sneak release the project imminently (perhaps as soon as tomorrow). Yet unlike her most cited rival, it’s less because she “can” but more because she has to. There just isn’t the luxury anymore of trying a traditional roll-out after the melee that has been her 2015 thus far.
And by the looks of things, especially the “rebellious” title, it appears she’s called on a real-life Olivia Pope to both spin and aid that cause. Time will tell if they’re collectively able to “fix” the campaign.