Adele‘s comeback track ‘Hello’ is creating carnage for the competition.
Released just one day ago, the haunting hymn has already broken a record held by fellow chart chart-titan Taylor Swift.
Find out what it is below…
Prior to the ’25’ single’s arrival, Swift’s ‘Bad Blood’ held the honor of most VEVO views accumulated in 24 hours. The star-studded clip amassed a whopping 20.1 million plays within a tracked day.
In what is sure to become common-practice, though, Adele shattered that figure by clocking up 23.2 million watches of the Xavier Dolan directed visual since yesterday’s premiere.
The actual annihilation, though. Most titillating, though, is the reality that it’s only just begun!
’25’ hits retail on November 20th.
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