Pop maestro Jason Derulo is one of the few names almost guaranteed a smash with each new project.
Indeed, most of his singles enjoy an omnipresence on mainstream radio that his contemporaries could only dream of.
And yet the ‘Want To Want Me’ singer is gearing up to break-away from his tried and tested formula. He’s baking a new a “experimental” mixtape.
Details below…
In a new interview with Official Charts, the 25 year old spoke of his desire to spread his creative wings. The revelation came while he spoke about the (relative) under-performance of new single ‘Cheyenne’:
“To me, certain songs are really important for me just to spread my creative wings. Cheyenne is the number one song from that perspective, out of all the songs on the album. It speaks so true to what I was going through at that specific time. I’m not looking to have a big pop hit with this song. I think it’s important for people to hear it because I connected with it so much.
That’s becoming more important to me now. I’m doing a mixtape at the moment which is very different to what I normally do. I’m ready to go experimental and I want the music to be as real as possible. When I’m under the influence, things get a little crazy! It’s about striving for the imperfections in the music, rather than getting the perfect take.
Kudos to Derulo.
Tinkering with an established format is a somewhat risqué step, but arguably a necessary one if looking to elevate.
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Jason can get it tho….
This punk has great producers but he has basically no range and is a singles artist. He has one hit single and then the rest of the singles just float.
tick….tock….his time is almost up.
99% of this generation of so-called “artists” are singles acts. Since they can’t sell albums, the music industry has become a “singles driven” market.
i always find him to be corny, but hey good for him for trying new stuff
what about try me ft jlo . it s a hot song though
Him and his label knows if they can’t sell a single, then what’s the point? Because he can’t sell albums. Sorry, but we know this, they know it and that’s ok. They know his market and selling singles only is a lot better than not being able to sell neither. (Ejected Blake, Luke, Ciara and Rita THOT.)
You mean Grammy winning “Ejected” Blake? That one?
Bingo!
He’s a flop and his f@gg¥ stans will deal!!!
Funny how ur f**** ass can’t deal wit Nicki being a flop, but u want Derulo stans 2 deal with him being a flop? Gurl ur a mental case.
I feel like he’s the type of artist that has no fans, people buy his stuff bc it’s catchy, then forget about him once the song passes
Ain’t nobody checking for this corny ass n*gga
Who?