Pop maestro Jason Derulo is one of the few names almost guaranteed a smash with each new project.
Indeed, most of his singles enjoy an omnipresence on mainstream radio that his contemporaries could only dream of.
And yet the ‘Want To Want Me’ singer is gearing up to break-away from his tried and tested formula. He’s baking a new a “experimental” mixtape.
In a new interview with Official Charts, the 25 year old spoke of his desire to spread his creative wings. The revelation came while he spoke about the (relative) under-performance of new single ‘Cheyenne’:
“To me, certain songs are really important for me just to spread my creative wings. Cheyenne is the number one song from that perspective, out of all the songs on the album. It speaks so true to what I was going through at that specific time. I’m not looking to have a big pop hit with this song. I think it’s important for people to hear it because I connected with it so much.
That’s becoming more important to me now. I’m doing a mixtape at the moment which is very different to what I normally do. I’m ready to go experimental and I want the music to be as real as possible. When I’m under the influence, things get a little crazy! It’s about striving for the imperfections in the music, rather than getting the perfect take.
Kudos to Derulo.
Tinkering with an established format is a somewhat risqué step, but arguably a necessary one if looking to elevate.