For Ciara, it’s another day, another sponsorship slay.
Fresh from a lucrative campaign with Roberto Cavalli, the R&B chanteuse has inked a new deal. This time with Keds shoes.
Together with Tori Kelly and Alison Williams, the ‘I Bet’ belter will front the Spring 2016 campaign for the footwear firm. The ladies will be deemed the Keds Collective.
According to WWD, she will perform at the ‘100 Years of Keds’ event in West Chelsea on February 10th and will also craft customized Keds for the brand’s collaboration with Topshop — for who CiCi is also a brand ambassador. The shoe is due in stores late March.
More power to her!