Ratings: Grammy Awards Hit 6-Year Viewership Low

Published: Wednesday 17th Feb 2016 by Rashad

It appears not even the combined forces of Lady Gaga, Taylor Swift, Adele, and Justin Bieber would be enough to save this year’s Grammys from failing to attract viewers.

Indeed, after yesterday’s preliminary reports of 23.72 million (which did not include DVR numbers) indicated a low tune-in for the LL Cool J-hosted affair, today’s official and final figures confirm the previously suspected:  folks were simply not here for Grammys 2016 (even seeing a ratings decline from last year’s showing).

Garnering its lowest total viewership figure since 2009, tuck in below to see exactly how many tuned in:

Final Viewership Tally:  24.95 Million

Via Deadline:

In time-zone adjusted ratings, last night’s live on both coasts Grammys drew 24.95 million viewers and a 7.7 rating among adults 18-49. That’s a drop of 9.4% from last year to the lowest demo Grammy result since 2009. Viewershipwise, the LL Cool J hosted show was dipped 1.4% from 2015 – again, that’s the worst the Grammys have done since 2009 when 19.04 million viewers tuned in.

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  1. HailBeysus February 17, 2016

    Kii!! Thats what they get!!! I hope the ratings are even lower next year!!! Lmao

    • ???Chile, leave my weave at the door and don’t steal it like those broke ass barb stans??? February 17, 2016

      Hun, what seats did you get for your show at the tour? How much did you pay?

      • HailBeysus February 18, 2016

        Lol! I got floor seats at Rose Bowl section E. Got the BeyPlatnium package about $900! I paid an Arm and A leg! I was hoping for front row i was ready to give my head to the queen but nope! They have front row seats on the secondary market for 4k but gurrrl imma wait and see if they sell. If not i hope they lower the price cause ill be buying!! I didn’t even see the BeyStage package lol! They all sold out as well! ?

      • ???Chile, leave my weave at the door and don’t steal it like those broke ass barb stans??? February 18, 2016

        $4,000? Girl, she trying to have us broke before we even get to the concert and then slayed to death bald by the time we leave. And you know how crazy people get in those stadium general admission sections! Good for you seeing her, though. I’m sure she appreciates it.

      • Lea February 18, 2016

        Look at @hailbeysus spending that tax refund on formation tickets, rotfl, smh!

      • Lea February 18, 2016

        And @hailbey i wasn’t going to say anything but it’s not rocket science. If you have 4k to spend on tickets to a concert you wouldn’t be on this blog everyday sweetie. You don’t have to lie to get approval it’s just a blog. You certainly tried it sis!

      • HailBeysus February 18, 2016

        Kii when Beyonce tickets are the Gucci of the touring world while Frihanna is the Payless of the world!!! Lmfao! Sorry you were cut from the Food Stamp system for fraud. Guess you’ll have to hook it for those fRih tickets! Shouldn’t take long they’re only $25 hahaha!!!

    • rosy February 18, 2016

      You need to worry about your 6 kids instead you on here bragging about how you spent your kids child tax credit on beyonce tickets it all went to blue ivy trust fund your kids will end up in community college if ever they get in stop coming for rihanna robyn fenty between nasty ass stinky fish smelling molly p**** and broke fav got to get a rich man ciara big nose football player Jackie butthole plugger always trying to come at a woman with with 160 million at age 27 yall just broke and jealous

      • HailBeysus February 18, 2016

        Gurrl stfu and eat a dixk already! Why are you so worried about my life huntea???? Is times that hard you angry i answered a question that asked how much my tickets cost!?!?!? You say are favs are paying us dust so why are we here arguing over them. Gurrrl practice what you preach and realise you are doing the same damn thing. Fuxk out my reply sectiom dumb mothafucka!!!!

  2. ???Chile, leave my weave at the door and don’t steal it like those broke ass barb stans??? February 17, 2016

    Oh well! What do you expect when you’re f****** around with the entertainment, tributes, airing and WHO the awards are EXPECTED to be given to. Better come correct next year.

    • rosy February 18, 2016

      Hailbeysus rih is not trying to take her fans money she looks out for everyone of her fans so f*** off with your disrespect of rih you f****** welfare using your child credit tax money to buy tickets next your ass will be begging welfare for more foodstamps you keep coming for rih you dirty dried up prune

      • HailBeysus February 18, 2016

        Oop another bitxh who is angry her Food stamps were cut off so she couldn’t get Rihfunded tickets Hahahahahaha!!!!!

  3. QueenDime February 18, 2016

    Serves them muthfuckas right ! That night was utterly boring and tipcial as hell. Again the fact they gave that overrated non deserving b**** Taylor award for vocals was a huge f*** you to real singers/ vocalist everywhere and album of the year was straight popularity. Cause if that’s the case again why did Beck win over Beyonce? …..Exactly.

    • OMG Logic!!! February 18, 2016

      Beck won because he wrote every song on his album and played every instrument in it. He didn’t have 30 writers for one basic song and he didn’t change a word or two to claim writing credits. He also didn’t make songs about getting c8mmed on. He made a quality album and the voters agreed.

      • rosy February 18, 2016

        F*** you and your comparison all you haters keep coming for rih about who writes her songs so what she will always have more money than your ass your hate is stale at this point you use too much energy on people you don’t care about use that for charity like on yourself go out help the poor like yourself do something to channel your hate b****

      • HailBeysus February 18, 2016

        DEATH!!!! Bitxh you are officially FULL SEETHNG SAYIAN!! OMG_Logics comment had nothing to do with Rifunded! Use that energy to worry about your own damn life! Use that energy and worry about how you spend your time!! Use that energry and reflect on what you just said and how fuxking ignorant you sound when clearly you’re here seething in FULL SAYIAN MOD KII!!!!! IM FUXKING SCREAMNG AT THIS HEAUX HAVE A FU FLEDGED MELTDOWN BEFORE ARE EYES!!!! ALL SHE SEEING IS RIH RIH RIH RIH RIH RIH ?????????????

  4. Tyler Makiavelli February 18, 2016

    The Oscars will have low ratings too.

  5. John A. February 18, 2016

    Other than a few bright spots( Kendrick, Gaga), the award show was so boring .. No Kanye, no beyonce performing, no Rihanna, no Drake, even Nicki’s crazy ass, no Missy. Well I guess u need black people after all.

    • OMG Logic!!! February 18, 2016

      Gaga was one of the worst parts of the show. What do you mean it needed Black people? Almost all the performances had Black artists in it. Hell, I confused it with the BET Awards for a while.

  6. Weezy Tha Goat February 18, 2016

    Not surprised, that award show was boring as hell. Kendrick was the best thing at that award show along with Albama Shakes.

    • ???Chile, leave my weave at the door and don’t steal it like those broke ass barb stans??? February 18, 2016

      Yes! That “I Don’t Wanna Fight” performance had me grooving harder than a mother f*****! Her voice, smile and body are everything! So proud of her for winning!

  7. Tyler Makiavelli February 18, 2016

    The BET Awards has the highest ratings out of all of them……

    • ?Queen Molly? February 18, 2016

      Did you watch it tho tyra?

      • Tyler Makiavelli February 18, 2016

        Excuse me?
        Sorry, but this convo is already way too long. Good bye!

  8. ?Queen Molly? February 18, 2016

    I get that you guys are a u.k. site but this tea is two days old daddies

  9. truthtea February 18, 2016

    Well that’s what you get when you turn it into The Taylor Swift Show!!! Always panning the camera in her direction as she does her awkward ass white girl reactions, meanwhile taking everybody else’s moment away from them.

  10. King Mark111 /.\ February 18, 2016

    Told y’all, stop turning in and you’ll see change. These award shows are just that, shows. They care about viewers just like any other show. They want to cater to White people, but it seems like even White people are sick of their ish. Lol
    One it was on a Monday, they knew better than to show it during The Walking Dead and NBA All Stars game. Lol
    Two, other than Rihanna, look at that lone up.

  11. ???Chile, leave my weave at the door and don’t steal it like those broke ass barb stans??? February 18, 2016

    @OMG Logic!!!, did you enjoy the “Out of the Woods” performance? She was working overtime with those microphone gestures trying to reach above and beyond to hit those notes and sound like a power vocalist. Then had the nerve to show up to the Grammy’s looking like a thot with that outfit on. I heard her next album is supposed to incorporate R&B.

  12. iSpeakTruthNoFallacy February 18, 2016

    The fact alone that Rihanna was the top rending topic worldwide during the Grammys for not showing up speaks volumes as I sure as hell turned the channel.

  13. SMH February 18, 2016

    So you mean not even the almighty beyonce couldn’t pull in more viewers? Lmao

  14. JOHNVIDAL February 18, 2016

    Every type of show is having ratings decline in this era when we have many options to watch things. BUT in this case they deserve it. The only two amazing performances were Kendrick and Lady Gaga. Totally sensational. The rest was appalling or mediocre. Why didn´t they let Florence have one of her great and creative performances? Or more real singers? Or why don´t they just ban Taylor Swift from that show? She´s basicness on legs.

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