It appears not even the combined forces of Lady Gaga, Taylor Swift, Adele, and Justin Bieber would be enough to save this year’s Grammys from failing to attract viewers.
Indeed, after yesterday’s preliminary reports of 23.72 million (which did not include DVR numbers) indicated a low tune-in for the LL Cool J-hosted affair, today’s official and final figures confirm the previously suspected: folks were simply not here for Grammys 2016 (even seeing a ratings decline from last year’s showing).
Garnering its lowest total viewership figure since 2009, tuck in below to see exactly how many tuned in:
Final Viewership Tally: 24.95 Million
In time-zone adjusted ratings, last night’s live on both coasts Grammys drew 24.95 million viewers and a 7.7 rating among adults 18-49. That’s a drop of 9.4% from last year to the lowest demo Grammy result since 2009. Viewershipwise, the LL Cool J hosted show was dipped 1.4% from 2015 – again, that’s the worst the Grammys have done since 2009 when 19.04 million viewers tuned in.