Details on its number-pulling moves after the jump…
In the first 48 hours of its release on iTunes the album sold an average of 187,500 units per day despite being priced a premium ($17.99) on iTunes.
What this means for Bey’s pockets? A great deal.
Music Business Worldwide explains:
Beyoncé’s biggest rival for the No.1 US chart spot, Prince’s Purple Rain (210,000 combined five-day sales, says Buzz Angle), is $9.99.
Lemonade’s pricetag is even higher than the $15.99-per-unit cost of Beyonce’s last big cultural moment – when she shock-released her self-titled previous studio album in December 2013.
So let’s break that down.
If Lemonade is selling 187,500 downloads a day in the US right now, it’s turning over $3.37m every 24 hours – on download stores alone.
Across just Monday and Tuesday – and remember, we haven’t even touched streaming yet – that equated to $6.75m.
The project’s co-writers and co-producers can now look forward to receiving a piece of the $7 million the album has collected from consumers within its first five days of release.
That isn’t the only good news they have to look forward to.
Hits Daily Double shares:
Lemonade is currently projected to sell somewhere around 500k albums, 900k tracks and generate up to 45m streams.
- Formation – Beyoncé
- Hold Up – Beyoncé
- Sorry – Beyoncé
- 6 Inch – Beyoncé
- One Dance – Drake
- Don’t Hurt Yourself – Beyoncé
- Freedom – Beyoncé
- 7 Years – Lukas Graham
- Panda – Desiigner
- All Night – Beyoncé