Rihanna keeps her ‘ANTI’ campaign a’rolling with the newly unwrapped video for ‘Needed Me.’
Released as a dual single (together with ‘Kiss It Better’), the moody mid-tempo has managed to soar despite the so-so performance of ‘Kiss.’
Already #33 on the Billboard Hot 100 (which is currently topped by Rih’s ‘Work’), could ‘Needed’ by exactly what the Bajan sensation needs to establish another successful face to an otherwise rocky album roll-out?
Watch the cinematic video, directed by Harmony Korine, after the jump…
Though visually stunning, the narrative isn’t unpacked in a way that’s compelling enough.
The protagonist is angry at boyfriend, hits strip club to find him, kills him, and..what?
Once again, there’s a lot of “not much” going on, which begs the question of whether it boasts anything in the way of replay value.
As ‘Kiss It’ highlighted, the days of folk tuning in to see Rih’s “twins” have long passed. Hence, we’re not sure why she keeps pushing that agenda. She’s tasked with engaging on a deeper level, but her output (even at its try-hard best) skews shallow.
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She looks beautiful
AM I the only one who feels the Video NEEDED to have Given a LITTLE MORE story and a LITTLE LESS nudity …
Ok, Rih. I liked it , kind of follows BBHMM video in the terms of the cinematography . Very Well, executed.
Lana did it first and better (Check Gods and Monster & High By The Beach)
It’s boring and confusing. N i was looking forward to the vid…
I don’t know why… But I always find her visuals kind of corny. That’s defiantly an area she could improve in. Everyone can get better at something, right? I still love the song and the album though. I just need her to go back and redo the KIB video. That sh** is wack!
Love it RIRI. Great album!
The theme is simple. Someone owed her money! A more “shottas” like version of bbhmm. Loving the execution. Only problem for me is how short it seems. I wanted more. Maybe a longer prelude with the backstory too it. But nevertheless she skated. She looks very beautiful as well. 8/10 for me.
Yes, the theme is very simple which i do like, and I agree with you. I wish there was a little more back story, but I think not having one is the point. In one perspective, It doesn’t matter what the story is, Rihanna is that savage as she can kill the dirtiest, grungiest, most thug of them all which correlates to her as an artist who’s records’ defeat the best of them all…Right now it’s the Beatles!
You are right! She looks so damn good though. People understand the theme they just choose to hate because it’s her. ???. The hive on Instagram having meltdowns! Most of them saying she dropped it because of lemonade. Please! 4/20! Duh! It’s a perfect day for her to capitalize off of.
The ONLY lemonade Rihanna is concerned about is the juice she’s mixing with her vodka that she has paired with her blunt
Good video very hot and she looks naturally beautiful the thing is rih just be herself not force and over produce very like some that’s why people stream her videos to look how pretty and natural she is the haters mad because they fav aint that original go rih watch how she nab top twenty and straight to one big up bloodclot rih represent she just made my day
Yes Rihanna is very beautiful. But it’s more to it than being beautiful I love her but she gotta stop being lazy . Which is why I don’t why people keep comparing her to Beyoncé is just ridiculous. As a artist you want to grow & outdo yourself which is what Bey does & she’s not doing that & it pisses me off because Rihanna is a bad b**** she just has to take it to a new level
What did you want to see her do in this video! Swan dive off a mountain! Parasail with machine guns? Swim with sharks( which she has done for a magazine), scale a volcano? I mean she can be completely still or she can move and haters still find away to downplay her. I don’t see what so upsetting about the video besides it being to short. I wanted a bbhmm. Prelude but I mean I’ll settle for the visual.
Still love the song. Video is garbage. Sooooo disappointed.
Your p**** is garbage it’s filled with rotten eggs
Yes! A dozen, stinky, rotten eggs! Two dozen! It smells soooo bad.
Is that why I can’t seem to pull you from my nuts, h**? #TryItOnMe #IDGT #BeMindful
i need to be n*** to sell my sht ? oh okay horrible song flop album smh i didnt think rih will will be less than 1mil records ww
Wow Riri you gotta do better with your videos. This aint cutting it. She is already s*** idk why she keeps flashing them tittiez smh.
Dull video overall
Tittiez everywhere ????
Boob’s boob’s boob’s boob’s lotta boob’s
And she looks good too I know it’s the hives hiding under fake names bashing rih this video so hot I need some lemonade ewwwwwweee
What gave you the impression, that we give a f*** about what you think?
Ayyee! Shout out to the 305…So Rihanna you’re supposed to be Pablo Escobar now? I like the message of the video that correlates to the song which is don’t underestimate me. Also Rih, is showing your tittays in every video some type of signature from the ANTI era?
Slayed NY hot Caribbean life
I expected more but it was good
ITS TOO FUĆĶÍNG SHORT. 🙁
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Nonetheless, it’s a Great video. It’s sleek, visually striking and edgy. My favourite of the era thus far. Good job, Queen. 😉
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*Lights a Blunt in Honor of “4/20”.
Right! I was like where is the rest ????. But furthermore the video fits the era. Rihanna always flasher titties idk why people are still taken back by it ???. I love the video. Just wish it was a bit longer! She is a person who doesn’t need all the extra graphics and animations to make a video visually stimulating. The song doesn’t call for high energy choreography or stunts. Basically like a mob in the Caribbean type video. I’ll say it’s better than pillow talk, dangerous woman, and or any other videos recently released. I’m sure it will surpass one million in 24 probably more than that.
Riri I love your b****** keep showin them off ?
Its ok felt something was missing tho..
^^ I was wondering when Scar would show up ^^
Lil boy if you dont find a new obsession already.
We all liked you so much better before you started trolling as Jackie/Cinnamon.
You swore to the GAWDS that you were “done” with this site. MAKE IT HAPPEN.
Let me LIVE.
LEAVE
Lets get into how stunning riri is tho.
Gtfoh she did that! I loved how she walked into the club like a bad b*tch.I wanted more.
Pointless video but at least it’s charting unlike her halitosis rivals current single….
The PRINCE is here….
HEara!!!! ??
your Ciara jokes are so old and tired like her career at this point
Sorry but I don’t talk to strangers #DISMISSED
You’ve been dragged too many times by the Ci-Squad and the Navy with your weak clapbacks. It’s time for you to come up with new shade because you can’t even sit with Rihyonce, Career Ender or Surprise. You are pathetic.
Don’t come for me unless my limo driver sends for you peasant
#Jackie, Chile haven’t you heard? Dumbyonce has been blacklisted that’s why she keeps flopping
Janet got blacklisted and charted much better than Bleachyonce.
Yes she did. Janet was only blacklisted from the Superbowl. Beyawnce’s blacklist is much bigger
HeHe might as well black listed. He has no album. No hit. No vocals. No recording contract. No CAREER.
Oh Jackie you irrelevant ass self ciara cant get a hit even if she suck two d**** get off rih post your fav has,no career left you should be ashamed she a baby mama without marriage already bitter Betty I need to start dragging your ass because u so irrelevant I see it pointless with ciara one f****** fan run along you stinking up the place I was feeling sorry for you but,u will be dragged to hell from now on,
Kiii b**** womp womp womp English please.
Terrible ,would have been nice to see her lip syncing to the song smh ?
It seemed short kinda of an anti-climax thought it have more of a story other than seeing titties everywhere. This era her videos have been boring tbh still my fav song though.
After seeing her nips again I stopped watching… If that’s the most interesting thing she can think of after years in this business, then I’ll pass…I’ll wait for Saturday for real talent…
You’ll wait until Saturday for ghetto yonce running around with a bat and leading black magic rituals for her coins ???. It will be all repetitive. It will be nothing but self titled all over again.
Not what I was talking about… But Beyonce stays on your mind huh…pressed PS don’t ever come for me…you’ll end up look more foolish…
I like the song & video is cool! Would’ve been better if she made it a lil more s*** & not so dark, But it’s still nice!!
The very rare moment I agree with Sam. Sigh… You’re right. It’s visually stunning but that’s it. Rih, I see you have bought into the rock star image… Not using much movement to aid your visuals and live showing but your fans actually enjoy seeing you move. You don’t have to hit hard like Bey but you can’t just stand around. Your don’t off enoug variety in vocals to have such bare showings. Nevertheless, I still appreciate your MO in other ways and you are truly hitting that ripe womanhood. The late 20s early 30s for women is PRIME TIME! Lord she looks to good. It’s crazy. But yeah, not that you should care but we’re starting to feel entertainment deprived and looking forward to this lemonade era. We want movement, Rih. Come’on nah!
Rhianna doesn’t own a shirt that you can’t NOT see thru…
The track isn’t bad expected a far more elaborate story line
Beyonce doesn’t own a womb that can carry a baby. What is your point, sis?
She has two things that Ciara doesn’t have, a career AND a record deal. That’s my point b****!
the only way to get to #1 for her this era is tgru Samsung and Payola
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she payola’d FFS and it flopped without Samsung
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she payola’d Work and Samsung bought the streams for her and she finally got a #1
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if she doesn’t payola this, it will tank like KIB, AO and BBHMM
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FLOPP BXTCH
sorry, a true flop would be FLOPmation. At least this song is in the top 40.
homeboy stay in your lane and go after people who are on your level
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#Sorry #Bye
I’m sorry, but are you conveniently forgetting who you Stan for ?
Where is that young man’s top 40 hit?
Dance Like We’re Making Love >>>> misinFORMATION
Crazy in Love >>> Every HEara song known to man
No pun intended .
How cute. Knifed up Jackson 5 Nose is adding letters onto her screen name. TROLL! By the way, Goodies >>>> Crazy In Love
Lol MESS @ Goodies > Crazy In Love
I should report your dumb ass for even saying that
Gaga’s last flop solo album started with ‘A’ and it flopped
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then maRIHjuana did the same , album beginning with ‘A’ abd she flopped hardet than Artpop
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*sigh*
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move on to Part 2, Anti is dead, same grave as DEADpop
Yaaaaaaaaaaasssssss for maRIHjuana…Happy 420!!!
Bajan> Barbadian -_-
Some of y’all are so simple minded. If a video doesn’t have an over the top, glossy storyline with choreography then it’s boring. Use the minds God gave you and think! As you watch the video, carefully listen to the lyrics. Ask yourself, what is the message that the artist is trying to convey. From listening to ANTI to seeing Rihanna on the tour, she’s telling us a stories about herself and her life through an allegorical standpoint…And before you say “she’s not that deep” go carefully listen to Consideration
This b*tch sounds like a BeyHIVe member defending Beyonce. I cannot with this…lol
I mean Ciara has made every one of her videos over the top and glossy with choreography, but where’s her career? Keri Hilson, Mya, Tweet, Lumidee, and Karli Redd say hi…Now fvck outta my reply box
oh so she’s deep?
.
*listens to work work work and higher amd other boring songs on ANTiSuccess*
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*catches feelings, catches Holy Ghost*
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*her vocals slays she’s so deep*
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Righhhtttttttt??????
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Meh
.
today I name you BASIC FALLACY
Shouldn’t you be more worried about getting your hair braided for the Lemonade premier? *checks Billboard and looks at that pretty ass Bajan at #1 for the 9th week in a row*
Just like how I felt when bey dropped 7/11 and formation. Also bow down, flawless, yonce, and the raft of those trashy songs covered up with glitz and glam. She does nothing different except keep her titties covered because they probably look gross and sag. Which why she is padded for the gods in her tour attire???
oh basic fallacy, celebrating payola now are we?
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she’s flopping all over the globe without boight streams and payola
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#bye
Simple payola huh? Why hasn’t your fave had one since the iPhone came out?
@ispeak
Why is hour fave built like the IPhone 8s ?
*your
And @Tyler, why hasn’t your fave had a hit since the iPhone 1?
You stan for mediocrity. Stop being such a basic b*tch.
The most basic thing about me are my degrees. I have 2, and now working on my third. How many do you have? And no…the degree to which you rely on food stamps don’t count
I get that but there’s a more balanced way of doing that. The video isn’t bad but it leaves the viewing wanting more and it doesn’t make you want to watch it again. One and done type thing and it lacks enough dimension to fully stimulate all senses. I would’ve rather something like Hunted. Where it had cool edgy visual with some type of movement that you least expect. That beat is slow but still urges one to vibe with it. Rih seems to think out of the box enough to create concepts that pushes her to a different page. This wasn’t bad but wasn’t enough. Fell flat. Or at least I think so.
Apparently, Rihoenna said “f*** my fans” with this video as well as this whole Anti era. She doesn’t even try to dish out anything timeless or good.
HEara CANT dish out anything. He was dropped from his label.
But your Jackson 5 and Beyonce nostrils have had tons of work done. Ciara is PROUD of her Blackness, unlike Bleachyone and Michael Jackedskin.
Proud of her blackness? Didn’t you call me a m***** yesterday?
B****! Don’t act like you care about people celebrating their blackness because you don’t.
Pull the receipt where I called you a m*****. Your clapbacks are so weak. You sound like a weak, passive-aggressive white girl.
What you say on TGJ can and will be used against you. To be continued…..
No shade or hate towards Rihanna. However her videos always leaves me feeling like I’ve been cheated, they always leave you feeling like you needed just a little bit more. Her videos for this album have consistently has this problem. I like the song though!
SLAY ME MAMA!
She looked BAD! TERRIBLE! ILL! (All in the best way) like… No ones badder than riri. HOWEVER, they’re gonna say this video glorifies violence! And it does.. But she don’t care. My girl just duppied man in a music video that’s supposed to push the song up the charts. Who’s going to be playing this on TV? Loooooool SHE KILLED IT THO, yaaaas riri
Not what I expected or wanted but that’s what Anti is about, true say!
Lets get high and listen to rihanna albums #happy420 #YouNeededMe
^^^^^^ The MOST valuable thing You have ever said on this blog…now you get it
No ho, nobody needed you. Go away.
B**** the door!
She’s getting lazy with these videos.
Let me call out the following hos
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Mark111, LB , Molly, Everyone’s a Critic
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you hos at one point once said you’re done with this site but your ugly a**es are still here, care to explain?
But why are you worried about someone else’s presence on a blog? They obviously didn’t leave like they said they would so stfu fat flop dry ho
get a gravatar first and rightfully earn the minimum requirements to come for The Legendary One first
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now back to your sub-zero basic irrelevant level
Settle down, young man
oh so now that your foodstamp book is full of stamps you feel like the Alpha and Omega of Tgj and now you trying to command The Legendary Career Ender?
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your 5 minutes of relevance and highest Attention you’ll ever get in tgj is over
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now back to being a nobody off you go hoodrat!
And I dont require The Help @BOOBIE!
@Never Had A Career … That’s cute ho but why you over typing like you only got 19 chromosomes? Stop trying to make yourself feel more important than you are. You’re the type of ho that’s browsing TGJ on your 2004 Toshiba laptop with no webcam or microphone
Loooool.. you are DUSTY! Ball sack musty, yellow nails, toe jam CRUSTY! Bish you disgust me. TRUST ME! You don’t wanna come for me. If you wanna act so p**** bish C** for me, n****
When have I ever been in the same category as LooseBottom and Mark666… Please show me the respect I deserve. Like… If if you don’t want me to DRAG you by the naps under your bundle bought weave, come correct.
You have no manners. You ain’t talking to just anybody child
Ya’ll trippin. Rihanna been showing her tiddays since 2009 why are ya’ll so surprised that she’s still doing it? The girl got nice tiddays and they perky as hell. I don’t blame her for showing them all the time.
Am a navy but i find it just okay … this girl give us we found love , man down , bbhmm…. needed me and kiss it better its like eating something not tasty .6/10
WHY IS ANTI NOT SELLING IN ALL COUNTRIES WORLDWIDE?
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YET SHE’S THE INTERNATIONAL POPSTAR???
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WHHHHYYYYYY BXTCHES??????
Shouldn’t you be focused on getting FLOPmation on the charts? Or even getting people to care about LemonLATE?
though shalt remove thy bobble head outta the Legendary One’s a$$ and scrape off the faeces with thy fat nasty dirty hooves and get back to thy level
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I am not here for that
Maybe because it’s being massively streamed instead. Alongside the free downloads and the few she did sell. Oh and the millions pirated. It’s a different era. And her demand is still there. I just hope for the hive sake that Beyoncé atleast does a quarter of adeles first week sales. I hope for her sake she sells 10 mill in a months span. You guys talking so much crap. I hope bey allows you guys to back it up. Lemonade ain’t trending nowhere. Formation fell off before it started. The gimmicks will be real this era.
Why hasn’t any of Beyoncé’s albums sold 20 million copies at least if she’s a ”global superstar?”
Haters are just salty, specially Sam. I queen Bey or Dawn Richards released something like this, everyone would be praising them.
Exactly! If bey did it it would be ground breaking. If dawn did it it would be artistic! When rih do it, the haters flock but still stream and watch which why she is top female viewed o. YouTube until this day ???. There are two sides to every person. And obviously Rihanna has been over being s good girl. She is probably the last a lister musician with no surgery done to her body that happens to be amazingly still in tact. For the drinking and smoking she does. But they hate because her demand is undeniable.
It was absolutely magical!!! Breathtaking, serene, and majestic, indeed! I need her to be careful with the photos she posted of the music video to her IG, though. I can’t deal with IG suspending her account for nudity again.
meh another basic bxtch from the Salvation Army
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Basic Chile
Dang this was one of the songs I liked oh well still a good song. Where have you been all my life is still my favorite rihanna video.
I’m tired of Sam acting like she can’t put out good music videos. The “We Found Love” video was nominated for a Grammy, but I’m sure he’ll still ignore that.
Receipts coming in 5,4,3,2…..
April 20, 2016 at 12:24 pm
Queen Ci says:
+1
0
Vote
Pull the receipt where I called you a m*****. Your clapbacks are so weak. You sound like a weak, passive-aggressive white girl.
YOU’RE WELCOME #RacistSquad
April 19, 2016 at 2:02 pm
CICI STAN says:
+2
-4
Vote
Did TYLEReesha say “Shark Shank” @JACKIE
LMFAOOOOOOOOOOOOOOOOOOOOOOOOOO
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And the dumb biitch has the audacity to call other people stupid?
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The fuckking crusty moronic m*****! I can’t!
Reply
Love the song. I get the concept of the video but it’s lacking something.
@CiCi Stan/Queen Ci
What’s your beef with black people ? Your fave is an African American male….
Ummm what?
This puts the ashy in trashy
I think the overall negative I’ve been seeing most people give the video is that is lacks a backstory. She looks great (as usual), but I felt there wasn’t any type of climax in the video. It needed one (no pun intended). Nice song, nonetheless. It’ll do well no matter the critique of the visual. My only wish is that she’d cover her b****** from time to time. It’s becoming predicable and somewhat annoying. This is the third visual she’s released where you can clearly see them. I got a mix of Pour It Up/BBHMM/Man Down after viewing it. *sigh* Happy 4/20, everyone!
the f*cking bot sh*t. being ip blocked here. i don’t write that commenta a thousand times. it was bad anyway. now screw it. 😛
Y’all need to be honest the video was boring. Point blank. Yes she looked beautiful. Yeah a video doesn’t need dancing & special affects to be interesting but still she could’ve did more. It was a good plot but the video should’ve been longer and more of s build up. The navy doesn’t want to face the fact that Rihanna visuals haven’t evolved since her last album & that’s a problem all the videos this era have been boring . Great single choices but these songs deserve better videos
LOL ALL THESE SEETHING ROACHES AND BEDBUGS LMAO.
B**** SLAYED LEMONADE AND THAT DESPERATE SHYT HASN’T EVEN COME OUT YET LMAO.
QUEEN RIRI GOT THESE BUGS HEADS EXPLODING AND THEY
JUST
CAN’T
TAKE
IT.
LMAO #THATRIHANNAIMPACT
How Sway?
LOL THE FACT THAT U RESPONDED PROVES IT BUG LOL.
How Sway?
Needed me is coming for wigs on hot 100
Rihanna is the Baddest Biitch. beyonce can’t compete with her, no matter what her delusional fans think. NM slays her new video just like Work slays formation.
Easily. Rihanna’s too busy portraying was woman her age. While Beyoncé is trying to prove to her adolescent following that she can still be as high school, I mean middle school as possible with the childish mediocrity she shows in her videos. I mean formation was just a try hard mess.
Great video! Slick , stunning and street to the point! There’s something very s*** about strong women who don;t no ish! Love it!
Well that as quick it jumped from 39 to 30 on iTunes. Lol it’s gonna probably be in the top 15 next week or at least top 20
It’s really sad that you keep hating on such a successful artist in the game. You can never say anything nice which is really sad. Everytime she has something positive happen you bring a negative. If you do not like Rihanna why do you keep posting about her. For a great blog you sure know how to hate on certain artists.
I am so mad at her. She screwed up the videos for the best songs on her cd. KIB and NM were suppose to be life, like I had the perfect visual in my head and she does this crap. Navy stupid af stanning for this mess. Rihanna please do not do a video for Yeah I said It unless Jake Nava is directing please; no shade.
I love her! I don’t know of any other artist that can go from rachet like this to classy lady on the red carpet and actually own it effortlessly. SLAY.
Boring. Can she do anything other than get her boobs out? I guess when everything else about you is crap that’s all you can do.
Wtf video
I love the song because it’s very Aaliyah, but the videos for this era been boring. Sad because FourFive, BBHMM and American OXiChartedHigherThanFromation were great videos.
We all know my #Infinity video is better dahhlings #1toInfinity
I love the song so I knew that I would love the video. Loving the visuals from this era.
As i mourn over the fact that Bey picked DJ Kalli (whom i cant stand annoying asf with that WE DA BEST we made it crap yet i LAUGH histarically at rih releasing this video so fast after flop it better. The desperation to sell this FLOP MIXTAPE Canti is REAL!!!! #460
The song is WEAK imo and the video is RUBBISH. when ever u try to hard its always a FAIL. rih needs to go watch Self titled videos from begining to end to even tell a visual story. The public has already seen gore in movies plenty why do we need it in a music video? Nudity as well, smoking as well the bad girl image is PLAYED. rih needs a new act/style. Since being edgy isnt working. Anymore.
Too much ass titties and hoez for my liking. As a woman it feels like I’m one of few who actually gets uncomfortable watching this kind of crap. Although I’m sure it’s a dream for pervs to jack off to. Anyway the song is fire no doubt.
This shitt was horrible!!!
My favorite thing about the video are the shots of her in the Seafoam green cover-up. Those scenes really bring out her eyes beautifully. Other than that, I think this video could’ve been much better. This is where the ambition of BBHMM would’ve sufficed.
Nice music video