More than ever before, the music business is about much more than music. Indeed, in today’s industry, artists are tasked with being brands to broaden their reach.
It’s a memo Pop pin-up Nick Jonas understands in earnest. For, armed with the success of new single ‘Close,’ the crooner has signed a lucrative deal with cutting-edge footwear giant Creative Recreation.
As part of the deal, Jonas will act as the face of the brand, design his line of own Creative Rec shoes, spearhead key initiatives, and feature in the Fall 2016 advertising campaign.
The partnership comes as quite the coup for the ‘Jealous’ singer.
New album ‘Last Year Was Complicated’ arrives on June 10th and he’ll thereafter be hitting the road with Demi Lovato on the ‘Honda Civic Tour: Future Now’ tour.
Speaking on the venture, the 23-year-old said:
“I am looking forward to my collaboration with Creative Recreation, and to starting the footwear design process in creating shoes for my fans that are perfect for their wardrobe. It has always been important for me to be hands-on with any collaboration, and this project is no exception.”
Well come through Nick!